Auto Design

By Giancarlo Perini ©

If designing cars is your dream and you have got the talent and all it take to become a professional, you have a unique chance to prove your potential to Walter De Silva, Fabrizio Giugiaro, Alessandro Dambrosio and Filippo Perini, through almost one year of learning process and eventually receive an invitation to be part of the team that will create a new car (or truck) for one of the 11 brands of the VW “Konzern”. Let’s just remind them: Audi, Bentley, Bugatti, Italdesign-Giugiaro, Lamborghini, Porsche, Seat, Scania, Skoda, VW, VW Nutzfahrzeuge. Read the rest of this entry »

Can it just be a meaningless coincidence than 50% of the winners of the Car of the Century awards presented to top personalities of the Twentieth Century have been friends for almost 40 years and although both over 70, have a lot to share under the roof of Italdesign-Giugiaro?

Late in 1999, a jury of 132 professional automotive journalists from 33 different countries, under the presidency of Lord Montagu of Beaulieu, awarded the title of Car of the Century’s to Ford’s T Model and the same awards to four top personalities in the car industry through the past century.

Their choice made up for a very impressive panel: Giorgetto Giugiaro was elected Car Designer of the Century, Ferdinand Porsche, Car Engineer of the Century, Henry Ford I Entrepreneur of the Century and Ferdinand Piëch Car Executive of the Century. Read the rest of this entry »

A commentary.

In the mid-sixties, the Milanese Inter foot-club was dominating the scene in Europe, under the leadership of coach Helenio Herrera and the ownership of Angelo Moratti. Herrera had a lot of talent and a simple, pragmatic strategy: buy all the best players, even if he could not use all of them. Read the rest of this entry »

More news have come form Italdesign-Giugiaro on their presence at the Geneva Motor Show, with some detail concerning the powertrain developed with Proton and their own Lotus Engineering think thank in the U.K. Read the rest of this entry »

For many design enthusiasts the Geneva Motor Show has a major surprise in store. The top Italian design house Italdesign-Giugiaro will not present a somewhat spectacular Alfa Romeo dream-car as widely reported but a very rational and somewhat conventional “compact” car developed in association with the Malaysia manufacturer Proton (Perusahaan OTOmobil Nasional).

If its design is far from setting new trends, its package and architecture will certainly attract every design, engineer and market wiz visiting the show. Giugiaro, (who previewed the Minivan concept with its project for the New York Taxi in 1976 and the 1978 Lancia Megagmma and whose 1983 Fiat Uno revolutionised the “B” segment, made obsolete all its rivals overnight and set a new definition of the market segment) is now challenging the idea of market segmentation with a design that “goes beyond the traditional segmentation in the car market”, according to the designer himself.

The time is perfectly right for a revolution, as the Italian company calls the family of low emission cars based on a modern hybrid drive system engineered with the aim of optimising on‐board space and car access ergonomics in a all-round five-door, four seater, car that is just 3,550 millimetres long.

Listen to Georgette Giugiaro illustrating his vision of the rational car of the future and you clearly understand this is one of the many fruits blowing from a study of a rear-engined, A segment, small car developed few years ago by Italdesign-Giugiaro and proposed to a number of car manufacturers around the world. The same project that in more than a way relates to the early concept and design of the VW UP.

It is not clear yet whether the Geneva 2010 Proton Concept comes with its small engine at the front or rather (as I expert at the rear) but you can be sure that the interior roominess is outstanding in relation to the overall length of the car.

“This is the outcome of several years of study: the solution allows interior spaciousness on a par with that of a segment D saloon despite maintaining the exterior dimensions of a segment A car” explained Giorgetto Giugiaro, Chairman of Italdesign Giugiaro.

“You could say that it is a brand new type of car, a new automotive concept where looks are as important as function, ergonomics and comfort, not to mention environmental impact. It is higher than other compact cars to make the best use of interior space; the front seat H point is at the same height as the passengers’ hips: you do not get down into your car as in a coupé, you do not climb up as in an SUV but you enter in a natural way. Rear seat comfort when you enter and leave the car is absolutely unprecedented, the distance from the front seat is comparable to that of an SUV” added Giugiaro.

The platform, specially designed by Italdesign Giugiaro for this car family, includes a raised floorpan that    is able to accommodate the hybrid system’s batteries at the rear. The four seats are identical, independent and sliding, ensuring identical comfort to passengers and driver alike.

According to Italdesign-Giugiaro, this is just the first configuration of the family of compact car created by the Italian design company for Proton.

Fabrizio Giugiaro, joined forces with Kamal Siddiqi, chairman of British engineering specialist Frazer-Nash Research Limited to create a new and innovative electric hybrid with the performance and look of aLamborghini by Lamborghini (not by Audi). The car, once completed, will have to show it is capable of reaching a top speed of 300 kph and accelerating from zero to 100 kph in 3.5 seconds andand from 0 to 200km/h in 10.4 seconds, making this the fastest hybrid car in the world, and the cleanest GT Supercar. Read the rest of this entry »

  The electrifying supercar that Italdesign-Giugiaro is about to unveil at the Geneva Motor Show has no name yet but it will carry the Frazer-Nash logo, even though the British company that has joined its expertise in hybrid technology with that of the Italian design house has never been in the car business. Read the rest of this entry »

Italdesign-Giugiaro is not slowing down its innovation drive through the car industry freeze but keeps investing and expanding its horizon. Read the rest of this entry »

I.de.a. Institute Era for the Geneva Motor Show.

 All mouths are kept shout in Turin about what the Italian coachbuilder will be showing at the Geneva Motor Show, early next month, but it is already clear that Fioravanti, Italdesign and Zagato will be showing a world-première whereas Idea and Pininfarina will be displaying something “deja vu” but further developed. Pininfarina will take its ultimate development of the Bolloré Zero electric four door, four seater, all-round-city- sedan in new colour scheme and with a more sophisticated interior design. Read the rest of this entry »