Auto Design

I think it is time for Sergio Marchionne to present a gift to Italy, to his shareholders and to himself: sell Alfa Romeo to Volkswagen as soon as possible. At the best possible price, sure but without wasting time.

By selling now SM will avoid the embarrassment of missing to deliver what he has announced: sell half a million Alfa Romeo by 2015. There is no way he can do it, unless he is thinking of a range of Chrysler derivatives that would carry the Alfa Romeo shield but would be rebadged Chrysler. This can work for Lancia. Not for Alfa Romeo. Read the rest of this entry »

A commentary.

In the mid-sixties, the Milanese Inter foot-club was dominating the scene in Europe, under the leadership of coach Helenio Herrera and the ownership of Angelo Moratti. Herrera had a lot of talent and a simple, pragmatic strategy: buy all the best players, even if he could not use all of them. Read the rest of this entry »

Keen to enhance its success story in the popular B Segment of the European market, Fiat has orchestrated another of its spectacular launches for its Punto Evo. Read the rest of this entry »

Italy, August 6th, 2009.

The Bertone Saga is coming to an end these days as the Italian government has reviewed the very few offers presented from five bidders, only three of which met the procedure formality and the expectations of the Appointees (namely: granted a job to all Carrozzeria Bertone workers).

The job of Minister Claudio Scajola was simple and easy. Perhaps just a formality.

The first of the three bidders that made it to the deadline was interested just in the premises and facilities of the coachbuilding industrial complex of Carrozzeria Bertone; one only wanted the Bertone brand name, logo and Archive; the third one wanted both. Read the rest of this entry »

Geneva will offer a preview of the powerplants that Fiat would share with Chrysler in the USA, as early as next year, if the alliance currently under scrutiny will get the green light. Read the rest of this entry »

I have known Christopher “Chris” Bangle since he was at Opel at the time when he designed the interior of the Opel Junior show-car. Through the years we have talked several times. I cannot consider him a friend. We never met for other reasons than our jobs and in our roles, but through the years I have been appreciating more and more what he was doing at Fiat, when he was there and at BMW.

Read the rest of this entry »

It was expected for the Frankfurt Motor Show next September but Sergio Marchionne and “his boys” did not want to wait too long. Now, the good news is that the open-air Fiat 500 Cabrio will be officially unveiled six months earlier, at the Geneva Motor Show,next month. Sales are planned to start in April, according to a reliable source. Read the rest of this entry »

 In time of global villages, Fiat has unveiled a unique Concept Car for Latin America at the latest international motor show of Sao Paulo in Brazil, on the even of the final race of this year dramatic F1 championship. Read the rest of this entry »

Not to be missed.

Never before I have seen so many dream and concept cars in the same place ad the same time. This unique opportunity is offered by Torino 2008 World Design Capital and you must visit it before it closes on November 23.

For all details and a comprehensive introduction, go to http://www.torinoworlddesigncapital.it/portale/en/content_1.php?sezioneID=291&testoCompleto=1

Beware and please do not shoot the messenger: strangely enough, the exhibition closes at 6.20 p.m.

You also should not miss to get a copy of the Exhibition Catalogue currently on sale only in Italian but soon to be available also in English. Read the rest of this entry »

Eager to see and comment on the all-new Ford Ka, made in Poland by Fiat? Come back after midnight CET.