Auto Design

What happens when the magic marketing guys get it their way and are allowed to follow on the step of a winner in the market place by the name of Mini? Will they invent and create a new Mini from scratch? With all the time, money and risk this involve? Read the rest of this entry »

It is good to hear that whereas many carmakers face the dramatic crises that is currently affecting the industry world-wide but cutting budgets and work-force there are some that keep cool and confirm their strategy and investments. Hopefully the Geneva Motor Show will send out the first signals that the industry is no longer retreating but is moving ahead again. Read the rest of this entry »

A full 70% of customers who walk into a Citroën outlet today have visited the brand website beforehand to find information. The www.citroen.com  website is indeed the initial contact point between the Marque and most of its customers and from now on the Citroën websites  will fulfil a compass role, pointing web users to country sales sites.To ensure the consistency of all media, Citroën is applying the new visual identity to its 20 European websites on the morning of 6 February, using cutting-edge full 3D technology for all web communication concerning the new image. Citroën will enter a new internet era starting in second-half 2009, with a new European web strategy.

Going to an international motor show is like going to the annual market. You meet a lot of friends and people, see many things and you come back home with the head full of information, impressions, news, comments and opinions. So much so that indeed you need a few days to arrange everything in some sort of order so that you get to the essence of the experience. This is all the same and yet all different every time. And I am not just talking of the cars.

As for cars, new cars I mean, I have come home with an incredible load of pictures and information.

I would have to share them all with you the very moment I sat back to my PC last Saturday but this is simply impossible. It takes a lot of time to put a label and classify more than 2000 images.

Now, having done just that I can start sharing with you some of the most significant. Or at least some that I image you want to see as soon as possible.

This is why, at this time I am offering you a series of photo galleries to look at. What you see is a combination of images shot at the Paris “Mondial de l’Automobile” and images provided by the press offices and design studio of the car makers.

I am giving priority to the latter ones, as the most attractive and unique.

Related information and comments will be posted shortly. Click on images below to access their photo gallery.

 ”Gandini is fantastic. Unbeatable when it comes to creating way-out sportcar with overpowering aggression: some of his coupes seem to bite the ground even when they are standing still. With the Renault Superfive he gave a demonstration of detail work, the refinement of an existing concept. An impeccable job worthy of a miniaturist: the little Renault rings with class”.
This words were written in 1989 and are not from a critic or a friend but from his thoughest rival and competitor: Giorgetto Giugiaro, the most acclaimed car designer in the world for the past two decades. At that time Giugiaro had already seen the Gandini’s Cizeta V16T but not the Lamborghini Diablo yet. Read the rest of this entry »