Auto Design

Ferdinand Piëch on the Future of Car Design

Giancarlo Perini ©

The other day I was searching a story through my collection of Car Styling and I also noticed an interview with Ferninand Piëch, shortly after the introduction of the new Audi 100, the Car of the Year of the time. I found interesting to read again his words and check his visions with the development of Audi (and the entire Volkswagen group) some 27 years later.

Perhaps you too may like to read them and share your comments with other readers.

Status and Trends of Automotive Design Development.

Q: How would you describe the present status of automotive engineering in general?

A: Automotive engineering is currently in a state of tension between numerous influencing factors, some of them mutually contradictory. Increased awareness of environmental problems is taking effect in the form of statutory limits on exhaust emissions and noise, but is obliging us to design engines with unfavorable fuel-consumption characteristics and to increase body weight unnecessarily. However, rapidly rising fuel prices and the drop in our potential customers’ available incomes on almost all volume markets oblige us to devote top priority in our development work to reducing fuel consumption. All in all, therefore, automotive engineering is striving to achieve the optimum compromise between economical running and long-term durability, with increased safety and environmental acceptability thrown in at the same time. Considerable progress in the field of electronics and in the materials sector has resulted in technical features appearing on production vehicles which would have been considered impossible to achieve only a short time ago. Read the rest of this entry »

Can it just be a meaningless coincidence than 50% of the winners of the Car of the Century awards presented to top personalities of the Twentieth Century have been friends for almost 40 years and although both over 70, have a lot to share under the roof of Italdesign-Giugiaro?

Late in 1999, a jury of 132 professional automotive journalists from 33 different countries, under the presidency of Lord Montagu of Beaulieu, awarded the title of Car of the Century’s to Ford’s T Model and the same awards to four top personalities in the car industry through the past century.

Their choice made up for a very impressive panel: Giorgetto Giugiaro was elected Car Designer of the Century, Ferdinand Porsche, Car Engineer of the Century, Henry Ford I Entrepreneur of the Century and Ferdinand Piëch Car Executive of the Century. Read the rest of this entry »

After the recent experience with my poston the MOMO Mirage that proved how little I know about historic car I shall venture again into territories I am not familiar with and will simply trust whatthe organisers of the 2009 Concorso d’Elganza di Villa d’Este have said to this wonderful car to be seen also at Villa d’Este and Villa Erba, courtesy of Mr. Ralph Lauren. The car from the Bugatti fold that claimed the highest production run and the greatest economic success was the T 57. This model was the only Bugatti to go into series production before the war. One of the most spectacular designs to be based on the T 57 was the Atlantic, of which just three units were produced. Its crouched stance, the vertical, riveted ribs that ran horizontally along the bodywork and its teardrop-shaped side windows gave this model a unique appearance that raised it to one of the icons of motoring history. With the Bugatti Atlantic 57SC, the Concorso presents one of the true legends of the automotive past. The design hails from Jean Bugatti, the son of Ettore Bugatti. Gracing the Concorso will be the last of the three units built. The original owner kept the car until 1967. After changing hands several times, the Atlantic was bought in 1988 by Ralph Lauren, who commissioned Paul Russel with its complete restoration. The car will be making its first European appearance in 18 years at the Concorso d’Eleganza Villa d’Este 2009.

For a comprehesive report on this Bugatti, I recommend

BMW and the Concorso d’Eleganza Villa d’Este will be celebrating their 80^th anniversary this year with a very special edition that will also mark the ten anniversary of the BMW sponsorship and involvement of the famous event on the banks of Lake Como. Although BMW was established in 1916 (as a constructor of aircraft engines) the company built its first passenger car in 1929 after becoming famous for its motorcycles. Read the rest of this entry »

Giorgetto Giugiaro is simply the most talented, productive and successful car designer of all times. The only one nominated “Designer of the Century” by an international Jury, he is celebrated by the Hall of Fame and has been awarded several Honoris Causa doctorate as an architect. With more than 50 years of very intense work as a car designer he is the president of a company that employs more than 1000 specialists and create cars from a white piece of paper (including the Chinese Brilliance Zhongua) and still enjoy himself at designing cars, as well as any sort of products. In his spares time he love to paint, ride his cross-country bike and crossing the Africa deserts.

About being 70, in a fast interview between two meetings he has answered our direct questions, with a smile. Here is his opening statement.

Mr. Giugiaro, you seem to be positively committed to follow the example of (the world-wide famous painter) Pablo Picasso, who at the age of 90 was still enjoying painting. You are still more than 20 years away from that age and – if we are right – you continue to personally design some of the cars created by Italdesign-Giugiaro. Is it really so? Read the rest of this entry »