Auto Design

by Giancarlo Perini (c)

According to unofficial sources, Italdesign is set to unveil two show cars at the forthcoming Geneva Motor Show early next March. They will be the first ones to be designed by Maestro Giorgetto Giugiaro after the company, he established in 1968, has been acquired by the Volkswagen Group, last May.

A glimpse at one of the two “product concepts” is said to be previewed, very discreetly, by the company with the Christmas memento sent to a limited number of friends, clients and journalists. This is indeed the reproduction of a sketch penned by the Maestro that shows the exterior design of an attractive two-doors, four-seater coupé that could well be regarded as the 2011 Scirocco by Giugiaro. The difference here is that the “new coupe” bear the emblem of Seat.

The Spanish brand is currently the weakest member of the VW family and as such the one that needs the greatest and most urgent attention by the Group. It only makes sense that Giugiaro talent and attention goes to Seat.

Some years ago, VW’s supremo Ferdinand Piëch said that Seat’s mission was to challenge and beat Alfa Romeo on its own ground. The mission is far to be accomplished despite its success in the World Touring Car Championship .Now, while Fiat is keeping Volkswagen “on hold” for the acquisition of Alfa Romeo, the German group wants to look again at the potential of the Seat brand and see what can be done, should the Alfa Romeo deal take too long a time. As such it is also a discreet message to Sergio Marchionne.

The second show-car from Giorgetto Giugiaro to be seen in Geneva is rumoured to be a new hatchback that could well be  the “2011 vision of a Golf” by Giugiaro.