Auto Design

A commentary.

In the mid-sixties, the Milanese Inter foot-club was dominating the scene in Europe, under the leadership of coach Helenio Herrera and the ownership of Angelo Moratti. Herrera had a lot of talent and a simple, pragmatic strategy: buy all the best players, even if he could not use all of them. Read the rest of this entry »

Those of you who read Car Styling magazine might have been puzzled by my report on the Geneva motor show published in the latest (and last?) issue of the magazine.
For some mysterious accident that are more common in the printed press than you can image my text was cut and mixed up. For a more accurate reading and for the records I am publishing here the original text. Just as a sign of respect for my readers.

Official statistics show that the latest and 80th Geneva Motor Show set a new record for “premieres”, with as many as eighty “new cars”, or so, unveiled for the first time there. Now, considering the space in the magazine is not growing with the number of new cars at motor shows, let’s go straight to the point and answer the usual questions: how was the show this year. What was relevant and worth recording for the years to come?

First I would say that I saw more irrelevant, disappointing or irritating cars (read designs) than interesting and attractive ones: be for their design or their lack of innovative ideas/concepts. A short list includes the Aston Martin Cygnet,  Renault Megane CC, Renault Wind and Toyota Auris.

Read the rest of this entry »

For many design enthusiasts the Geneva Motor Show has a major surprise in store. The top Italian design house Italdesign-Giugiaro will not present a somewhat spectacular Alfa Romeo dream-car as widely reported but a very rational and somewhat conventional “compact” car developed in association with the Malaysia manufacturer Proton (Perusahaan OTOmobil Nasional).

If its design is far from setting new trends, its package and architecture will certainly attract every design, engineer and market wiz visiting the show. Giugiaro, (who previewed the Minivan concept with its project for the New York Taxi in 1976 and the 1978 Lancia Megagmma and whose 1983 Fiat Uno revolutionised the “B” segment, made obsolete all its rivals overnight and set a new definition of the market segment) is now challenging the idea of market segmentation with a design that “goes beyond the traditional segmentation in the car market”, according to the designer himself.

The time is perfectly right for a revolution, as the Italian company calls the family of low emission cars based on a modern hybrid drive system engineered with the aim of optimising on‐board space and car access ergonomics in a all-round five-door, four seater, car that is just 3,550 millimetres long.

Listen to Georgette Giugiaro illustrating his vision of the rational car of the future and you clearly understand this is one of the many fruits blowing from a study of a rear-engined, A segment, small car developed few years ago by Italdesign-Giugiaro and proposed to a number of car manufacturers around the world. The same project that in more than a way relates to the early concept and design of the VW UP.

It is not clear yet whether the Geneva 2010 Proton Concept comes with its small engine at the front or rather (as I expert at the rear) but you can be sure that the interior roominess is outstanding in relation to the overall length of the car.

“This is the outcome of several years of study: the solution allows interior spaciousness on a par with that of a segment D saloon despite maintaining the exterior dimensions of a segment A car” explained Giorgetto Giugiaro, Chairman of Italdesign Giugiaro.

“You could say that it is a brand new type of car, a new automotive concept where looks are as important as function, ergonomics and comfort, not to mention environmental impact. It is higher than other compact cars to make the best use of interior space; the front seat H point is at the same height as the passengers’ hips: you do not get down into your car as in a coupé, you do not climb up as in an SUV but you enter in a natural way. Rear seat comfort when you enter and leave the car is absolutely unprecedented, the distance from the front seat is comparable to that of an SUV” added Giugiaro.

The platform, specially designed by Italdesign Giugiaro for this car family, includes a raised floorpan that    is able to accommodate the hybrid system’s batteries at the rear. The four seats are identical, independent and sliding, ensuring identical comfort to passengers and driver alike.

According to Italdesign-Giugiaro, this is just the first configuration of the family of compact car created by the Italian design company for Proton.