Auto Design

Ferdinand Piëch on the Future of Car Design

Giancarlo Perini ©

The other day I was searching a story through my collection of Car Styling and I also noticed an interview with Ferninand Piëch, shortly after the introduction of the new Audi 100, the Car of the Year of the time. I found interesting to read again his words and check his visions with the development of Audi (and the entire Volkswagen group) some 27 years later.

Perhaps you too may like to read them and share your comments with other readers.

Status and Trends of Automotive Design Development.

Q: How would you describe the present status of automotive engineering in general?

A: Automotive engineering is currently in a state of tension between numerous influencing factors, some of them mutually contradictory. Increased awareness of environmental problems is taking effect in the form of statutory limits on exhaust emissions and noise, but is obliging us to design engines with unfavorable fuel-consumption characteristics and to increase body weight unnecessarily. However, rapidly rising fuel prices and the drop in our potential customers’ available incomes on almost all volume markets oblige us to devote top priority in our development work to reducing fuel consumption. All in all, therefore, automotive engineering is striving to achieve the optimum compromise between economical running and long-term durability, with increased safety and environmental acceptability thrown in at the same time. Considerable progress in the field of electronics and in the materials sector has resulted in technical features appearing on production vehicles which would have been considered impossible to achieve only a short time ago. Read the rest of this entry »

by Enrico Leonardo Fagone.

“The automobile today is an individual means of transport within a complex system of collective transport. The relations within such a system can­not be ignored. The individual means of transport has to submit to the constraints imposed by the system. This implies a form of transport that fulfils certain fun­ctions: hence a functional vehicle. The designers of car bodies are clearly faced with new structures, new tasks: scienti­fic and technological evolution is a stimu­lus but at the same time a warning not to remain anchored to the positions of the past and present.” (Pio Manzù)

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