Auto Design

In recent years, Mitsubishi has been dominating the World Rally Championship series and subsequently worldwide Rally Raids the most famous of which is the Paris-Dakar. The continued success of the Mitsubishi Pajero (replaced this year by the Lancer Sport) have inspired the company designers and actually stimulated their imagination. Here comes their view for 2025: the Mitsubishi MMR 25, a vehicle that clearly breaks from convention.That is not just for its shocking look but also for its concept of a multi-terrain, omnidirectional vehicles. To this aim the MMR 25 wheels comes with eight independently-controlled motors each, allowing for “8 x 4” wheel drive so that the car can be driven forward while pointing in any direction. The MMR25 drives sideways into a corner and points the nose of the car outwards before even reaching the apex of the curve while driving sideways or backwards. The MMR25 also uses special Oblique Aerodynamics to give the vehicle aero advantages. The centre wing acts as a spoiler, actuated by pneumatic and fabricated from Memory Metal Alloy while the front and rear spoilers double as suspension blades that are able to control stiffness and ride height.Designer:Jon Hull – Design, surfacing, rendering and animation.

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Comes November 20^th and we will know the winner of the 5^th Design Challenge.

Nine Southern California design studios of the top carmakers have presented their own concept and design of what the Race Car of the future will be in 2025.

The Design Challenge is held within the frame of the Los Angeles Auto Show that opens its gate to the public on November 21^st.

This year theme for the challenge was to «Visualize Auto Racing in the Year 2025» along the following guidelines: «Today’s race cars have ground-breaking technology to improve speed, power, performance and safety but what a difference 17 years into the future can make. Imagine race cars that go beyond the expectations and challenges of racing today, such as never needing to stop for re-fuelling or collision avoidance assistance technology for enhanced safety».

According to Chuck Pelly, director of Design Los Angeles and partner in The Design Academy, Inc. «Automotive designers have always been fascinated with Motor Sports and this year’s Design Challenge has provided them with the opportunity to use their creative talent to look at these cars with new eyes, using innovative technologies and approaches”.

Works by Audi, BMW, GM, Honda, Mazda, Mitsubishi, Mercedes-Benz, Toyota and Volkswagen are pitted against each other to showcase their talents and further explore new ideas in automotive design.

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Entries will be judged by Tom Matano of San Francisco’s Academy of Art University, Imre Molner of Detroit’s College for Creative Studies and Stewart Reed of Pasadena’s Art Center College of Design. Daniel Simon, an established car designer and founder of Cosmic Motors, is the special guest judge this year. Simon began his design career at Volkswagen and recently published his first book: Cosmic Motors-Spaceships, Cars and Pilots of Another Galaxy. His book seems to have suggested the theme of this year challenge and the flavour of some of the works presented, whereas other works have inspired themselves to the superlative illustration technique of Syd Mead.

Starting today I am sharing with you their works. One per day. And in alphabetic order. Go to AUDI R25.