Auto Design

PREMIERE AT THE PARIS MOTOR SHOW IN OCTOBER.

As the count down to the opening ceremony of the Olympic Games in China is coming to a close, the automotive industry – just back from the London Motor Show – has launched its count-down for the introduction of a wave of new cars at the Paris “Mondial de l’Automobile” Motor Show opening its gates to the public at large on October 4^th.

First on August 1^st to unveil its new baby is Ford.

The look of its new KA developed and engineered with the co-operation of Fiat and Italdesign-Giugiaro can now be seen in the first official pictures. The car is build in Poland on the industrial platform of the Fiat Panda and Cinquecento but its looks share nothing with the Italian rivals. The new KA looks charming and  attractive, a sort of miniature Fiesta but with a design and a personality of its own. Read the rest of this entry »

Giorgetto Giugiaro is simply the most talented, productive and successful car designer of all times. The only one nominated “Designer of the Century” by an international Jury, he is celebrated by the Hall of Fame and has been awarded several Honoris Causa doctorate as an architect. With more than 50 years of very intense work as a car designer he is the president of a company that employs more than 1000 specialists and create cars from a white piece of paper (including the Chinese Brilliance Zhongua) and still enjoy himself at designing cars, as well as any sort of products. In his spares time he love to paint, ride his cross-country bike and crossing the Africa deserts.

About being 70, in a fast interview between two meetings he has answered our direct questions, with a smile. Here is his opening statement.

Mr. Giugiaro, you seem to be positively committed to follow the example of (the world-wide famous painter) Pablo Picasso, who at the age of 90 was still enjoying painting. You are still more than 20 years away from that age and – if we are right – you continue to personally design some of the cars created by Italdesign-Giugiaro. Is it really so? Read the rest of this entry »