Alfa Romeo, Car Design, Car Styling, Designers, Events and Seminars, Italdesign Giugiaro, Italian Coachbuilders 5 Comments »

giorgetto & fabrizio#33e8b2 AD

By Giancarlo Perini ©

The genius of Giorgetto Giugiaro will be celebrated on November 8th in Rome, Italy by the highest Italian cultural institution »Accademia dei Lincei»

Mr. Giugiaro will be awarded the «2013 Antonio Feltrinelli Prize» that can be labelled the Italian «Nobel» as it celebrates – since 1931 – the world masters in the fields of Moral and Historic Sciences, Natural Physics and Mathematics, Literature, Art and Medecine.

Giugiaro will be joining celebrities such as Thomas Mann, Albert Sabin, Henri Moore, Giacomo Manzù, Bruno Rossi, Laurence Olivier, Igor Stravinsky, Rita Levi Montalcini, Gaetano Salvemini, and Eugenio Montale in this unique olympus.

Giorgetto GIUGIARO

Mr. Giugiaro will receive from Professor Emeritus Alberto Quadrio Curzio who will declare that the famous designer «can be considered the top living designer for his ability to apply the Italian creative fanciness in the area of automobile, trains and industrial products harmonizing aesthetics and engineering.»

The «Premio Feltrinelli» is the latest high prestige prize award to a genius that has already received, inter alia, seven Lauree Honoris Causa from universities around the world, five «Compasso d’Oro” and the “Car Designer of the Century Award».

GG + his Alfa Romeo

Giorgetto Giugiaro is president of Italdesign-Giugiaro, a Turin based company of the Volkswagen Group.

Italdesign-Giugiaro was established in February 1968 as a design and engineering think-tank with a new and innovative holistic approach to car body design. It is estimated that Giugiaro’s company has developed the design for some 200 new cars. In 1971, Giugiaro expanded the company’s horizon and reach to the design and prototyping of all sort of products, from helicopter’s interior to home and office furniture, fron sun-glasses and watches to mega yacht interiors, now performed by Giugiaro Design and Giugiaro Architettura.

Read more

GG+ cars of the early 70ies


Bertone, Car Design, Italian Coachbuilders No Comments »


By Giancarlo Perini. ©

Stile Bertone Spa is officially announcing it is asking for the protection of Italian legislation similar to what is referred to Chapter 11 in the U.S.A.

A press release issued by the company today says that the company has applied for the procedure as it is putting all employees under temporary leave protection,”in view of a partner soon”.

The statement adds: «in view of the new ownership, the company management will support the current owners through the current negotiations with three goals: preserve the rich and diversified orders portfolio, develop new projects and safeguard jobs»

For more information please refer to my previous reports.


Automotive Design, Bertone, Italian Coachbuilders No Comments »


By Giancarlo Perini ©

Bertone cars.

Staff and managers of the galaxy of most of the small companies operating under the Bertone name or controlled by the Bertone confused and confusing net of holdings will all be all on temporary lay-off as of the November 1st, according to unofficial workers unions sources. Read the rest of this entry »


Alfa Romeo, Automotive Design, Designers, Events and Seminars, Italian Coachbuilders, Pininfarina 1 Comment »

From Giancarlo Perini.

Sergio Pininfarina with Alfa Romeos

Sergio Pininfarina, a truly honourable member “for life” of the Italian Senate and a legendary figure of the Italian design and sports cars history has passed away last night (July 4th, 2012) at his home in Torino. He was 85.

Sergio Pininfarina was not elected Senator but was appointed, just like current Italian Prime Minister Mario Monti, for his merits by the president of the Italian republic. In 2005.

Through his crystal clear life and career Sen. Pininfarina was elected member of the European Parliament and awarded the most prestigious awards by nations around the world, such as

The French Légion d’Honneur, Honorary Royal Designer for Industry, Foreign member of the Swedish Royal Academy of Engineering science and Automotive Hall of Fame in Dearborn, Michigan (2007) and Geneva (2008), but he was primarily the leader of the Italian design temple established by his father Pinin Farina and known world-wide with the Pininfarina name.

But he primarily was known and revered for his leadership in Italian design, following in the footsteps of his father, Pinin Farina, who established the Pininfarina name worldwide and helped make Italy synonymous with automotive styling leadership.

With him, Italian design and Italy loose a real Maestro.

When Pinin Farina reached a life-long co-operation agreement with Enzo Ferrari, it was his son Sergio who was appointed to ensure the success of the new alliance. Sergio Pininfarina delivered much more than that and today the Ferrari-Pininfarina is seen as a unique brand association worldwide.

Not a designer himself but quite a creative entrepreneur with a strong will and the elegance of a gentleman, he brought his company to the highest peak in the automotive design and coach-building business. He signed off most of the greatest Ferrari successes, built many successful sport cars for the carmakers around the world and created iconic design for Alfa Romeo, Cadillac, Fiat, Lancia, Peugeot and Rolls-Royce.

Under his direction Pininfarina designers created dream cars such as the Ferrari Modulo and the Ferrari Dino 206 C Competizione, and turned dreams into reality with the Alfa Romeo Spider and Duetto, the Fiar 124 Spider, a number of Peugeots, from the 403 to the 406 through the 504 and the 205; as well as their coupé and cabriolet derivatives. The Ferrari is a story apart. In more than half a century Pininfarina has created superlative sports cars that are legendary.

“An exceptional person, who connected his name indissolubly with our history and our success,” Ferrari Chairman Luca di Montezemolo said in a  public statement, adding: “Sergio was one of the most important advocates of ‘Made in Italy’ all over the world, a man who gave Italy credibility and splendor.

“Calling his relation with Ferrari legendary is not enough. First with Enzo (Ferrari) and then with me, he planned some of the most iconic models, such as the Testarossa or the Enzo, just to name two.”

Harald Wester, CEO of Maserati, says Sergio Pininfarina, who oversaw design of the current Quattroporte in 2003 “was the force behind the return of the Pininfarina design on contemporary Maseratis. His place in automotive history is assured and huge.”


Aerodynamics, Automotive Design, Concept cars, Concourse D'Elegance, De Tomaso, Designers, Experimental Vehicles, Ferrari, Flamboyant Cars, Fuoriserie, Italian Cars, Italian Coachbuilders, Paolo Martin, Pininfarina, Show cars, Sports Cars, Supercars, Tuned for the road 3 Comments »

.Paolo Martin works

Combining creativity with complete know-how and modern technology.Paolo Martin works

I would like to share with you this report recently published in Japan by Car Styling magazine. A special issue dedicated to the Italian Designers and “Carrozzeria”.

Paolo Martin works

Within the territories of one-man-design-show, resisting in and around Torino, Paolo Martin keeps his creativity and design work running in many directions. As usual.  His hairs are whiter than ever but his genius is evergreen, just as it is the case for secluded Marcelo Gandini and public-persona Giorgetto Giugiaro.

He is one of the very few talents left that has a complete understanding of car design and body construction. One of the few men who can tackle any aspect of the process. As such he is a very precious heritage of the traditional art of coach building.

Paolo Martin works

It is for this reason that he regrets that he receives less commission from the car, yacht and motorcycle industry these days of decline. He still has plenty of good ideas that could be turned into a successful project. Even more relevant he regrets he has few chances of passing over to the young generations his past experience, just as Maestro Giovanni Michelotti did with him when he was 16 years old.

On the other side, he is happy to take commissions from private investors and enthusiasts. He loves the human relations with them and the exchange of cultural input, be it from the Arabian Peninsula, the Far East or the Americas.

On the projects he develops for private customers he must keep the secret, unless authorized by his patron.

Recently, he was allowed to release some interesting design works he developed in the past couple of years.

Three projects he had a lot of fun to work with.

Paolo Martin works

One for a multifunctional “Desert Running Suite” that combines a carry-on tent of some 100 square meters blossoming from a sort of very large 6×6 all-road heavy-duty vehicle carrying a small living room with all comfort and all the most sophisticated equipment that tycoons, VIP, government officials may want or need to take with them in the desert for a mission, a week-end excursion or a party.

One derivative also considers a sort of moving “ceremony hall on wheels for the desert”.

Paolo Martin works

A sophisticated mechanism develops the huge tent in minutes and displays solar cell panels providing plenty of energy for the satellite communication centre and other amenities. The execution of the vehicle has been put on hold after the recent turmoil in Nord Africa.

The second project is a typical “coachbuilder” sportcar that is clearly inspired to the popular De Tomaso mid-engined V8 two-seater that the new “De Tomaso” company is to unveil at the Los Angeles auto show later this year. His project has not been commissioned by the company but by a private collector who was eager to see what could done at this time to revive the myth of the affordable supercar and have one built for himself.

Paolo Martin works

The layout, dimensions and proportions are very modern and yet there is the de Tomaso DNA in this car.

This second project shows how Paolo Martin has kept up with the CAD and virtual modelling technologies and indeed he has developed the “2 Posti Sportiva 2012” in few weeks on his PC with all the technicalities integrated into the project and the basic data for quick and economical milling.

Paolo Martin works

Probably Paolo Martin is the only star designer who emerged in the great old times (the 60ies and 70ies) of Italian coachbuilding and has developed his skill to confirm and visualize his design ideas through contemeporary virtual technology.

See his renderings for self-speaking evidence. Obviously we need not to comment on his own, very elegant and dynamic design for a modern mid-engined sport car.

Paolo Martin works

We would simply add that we would love to see it in the real world.

We can show also a third project that Paolo Martin has developed on his own after the instigation of a journalist who asked him how he would design the Modulo of the third millennium.

Paolo Martin works

Paolo Martin works

In no time Martin penned what he calls the “Modulo Enzo”. A design that is absolutely up to the mythical name of “Modulo” and of Ferrari. Again, the project is not just a beautiful rendering created on a PC but a realistic vision (though futuristic, like he Modulo) of a super Ferrari. The car is feasible, with few concessions, and recently a famous connoisseur and collector has shown interest in having one built for himself.

Paolo Martin works

That would certainly be a dream of millions enthusiasts coming true and a fantastic promotional vehicle for a high-tech company.

End of this report by Giancarlo Perini ©.


Alfa Romeo, American Cars, Automotive Design, Car Design, Car Styling, Chrysler, Concourse D'Elegance, Dodge, Italian Cars, Italian Coachbuilders, Supercars, Viper, Zagato, coupé 4 Comments »

Zagato 2010 AR TZ 3 Corsa vde

According to Turin and Detroit insiders, the famous Italian coachbuilder Zagato has just completed the new (and rather unusual) Alfa Romeo TZ 3 “Stradale” that was expected to be unveiled in May this year at the Concorso d’Eleganza di Villa d’Este but instead it will be seen in public for the first time at Pebble Beach in August. And that is for a good reason and a good cause, as we shall see in a moment. Read the rest of this entry »


Automotive Design, Car Design, Concept cars, Designers, Events and Seminars, Ferrari, Italian Cars, Italian Coachbuilders, Pininfarina, Show cars, Supercars No Comments »


Paolo Martin, famous world-wide for just some of his many mythical designs of supercars, yachts, bikes and more has accepted to talk to young design in the “West meets East” Design Conference in Zagreb this week-end.

Martin is the designer who performer several one-man-show when creating stunning cars such as the Pininfarina F1 Sigma Grand Prix and the Pininfarina Ferrari Modulo and a number of Dino concept cars, including the yellow “Berllinetta” (actually named Dino Competizione) now owned by the famous enthusiast James Glickenhaus in New York.

For additional information about the Zagreb Automotive Design Conference go to:

Martin will recall how he built the full scale Modulo during the summer holidays and how his project had to compete with the alternative proposal of Filippo Sapino for the Ferrari 512 S. Both show cars were eventually approved by Sergio Pininfarina and his broche in law, Renzo Carli. Both were outstanting successes.

Paolo Martin

Martin will also present his Modulo II design, based on the Ferrari Enzo and will be open to questions from the audience.

Over more than fifty years, Martin has worked for Michelotti, Bertone, Pininfarina, De Tomaso, Fiat, Nissan, BMW, Subaru, Piaggio, Gilera, Ferretti and Dassault Aviation.

500 Marcia Corta by Camal

ABARTH, Aerodynamics, Automotive Design, Car Design, Concept cars, Designers on the move, Experimental Vehicles, Fiat, Italian Cars, Italian Coachbuilders, RACING CARS, Sports Cars, Tuned for Racing 4 Comments »

Are you bored of your Fiat 500? Is not enought agressive?

500 Marcia Corta is the answer for your cutie 500.

In the era we live in where the design is a important item on every car, even the smallest,  you can ensure that the level of customizing a car is such that you can significantly alter the character and the final appearance of  your vehicle.

In a jungle of body kits that range from exhaust to ugly spoilers , check out a kit with a strong  and sporty taste, capable of radically transforming the look of the most common of modern cars, Kit “500 Marcia Corta” . Read the rest of this entry »


Automotive Design, Bertone, Car Design, Concept cars, Designers, Geneva Motor Show, Italian Coachbuilders, Jaguar, Motor Shows, Show cars 1 Comment »

By Giancarlo Perini ©

Bertone 2011 Jaguar B99

Bertone plans to show two design works on the Jaguar theme at the Geneva Motor Show. In addition to the Jaguar B 99, already unveiled in the past few days by friendly magazines, there will be also a “racing” derivative in GT2 style. Mike Robinson, director of design and brand manager, is indeed putting the final touches to a second show-model that will be on the company stage at the Show. That is the Jaguar B99 GT.

The B99 GT is indeed a design evolution presented as a full scale model. The approach is similar to the one taken in the past by Italdesign when they used the full scale model built to create the show-car to present a additional “design” through upgrading, tuning and graphic work. Read the rest of this entry »

ItalDesign-Giugiaro to Unveil Two Concept Cars at Geneva

Automotive Design, Car Design, Concept cars, Designers, German Cars, Italdesign Giugiaro, Italian Coachbuilders, Motor Shows, Sear, Volkswagen 2 Comments »

by Giancarlo Perini (c)


According to unofficial sources, Italdesign is set to unveil two show cars at the forthcoming Geneva Motor Show early next March. They will be the first ones to be designed by Maestro Giorgetto Giugiaro after the company, he established in 1968, has been acquired by the Volkswagen Group, last May.

A glimpse at one of the two “product concepts” is said to be previewed, very discreetly, by the company with the Christmas memento sent to a limited number of friends, clients and journalists. This is indeed the reproduction of a sketch penned by the Maestro that shows the exterior design of an attractive two-doors, four-seater coupé that could well be regarded as the 2011 Scirocco by Giugiaro. The difference here is that the “new coupe” bear the emblem of Seat.

The Spanish brand is currently the weakest member of the VW family and as such the one that needs the greatest and most urgent attention by the Group. It only makes sense that Giugiaro talent and attention goes to Seat.

Some years ago, VW’s supremo Ferdinand Piëch said that Seat’s mission was to challenge and beat Alfa Romeo on its own ground. The mission is far to be accomplished despite its success in the World Touring Car Championship .Now, while Fiat is keeping Volkswagen “on hold” for the acquisition of Alfa Romeo, the German group wants to look again at the potential of the Seat brand and see what can be done, should the Alfa Romeo deal take too long a time. As such it is also a discreet message to Sergio Marchionne.

The second show-car from Giorgetto Giugiaro to be seen in Geneva is rumoured to be a new hatchback that could well be  the “2011 vision of a Golf” by Giugiaro.

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