Auto Design

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Combining creativity with complete know-how and modern technology.

I would like to share with you this report recently published in Japan by Car Styling magazine. A special issue dedicated to the Italian Designers and “Carrozzeria”.

Within the territories of one-man-design-show, resisting in and around Torino, Paolo Martin keeps his creativity and design work running in many directions. As usual.  His hairs are whiter than ever but his genius is evergreen, just as it is the case for secluded Marcelo Gandini and public-persona Giorgetto Giugiaro.

He is one of the very few talents left that has a complete understanding of car design and body construction. One of the few men who can tackle any aspect of the process. As such he is a very precious heritage of the traditional art of coach building.

It is for this reason that he regrets that he receives less commission from the car, yacht and motorcycle industry these days of decline. He still has plenty of good ideas that could be turned into a successful project. Even more relevant he regrets he has few chances of passing over to the young generations his past experience, just as Maestro Giovanni Michelotti did with him when he was 16 years old.

On the other side, he is happy to take commissions from private investors and enthusiasts. He loves the human relations with them and the exchange of cultural input, be it from the Arabian Peninsula, the Far East or the Americas.

On the projects he develops for private customers he must keep the secret, unless authorized by his patron.

Recently, he was allowed to release some interesting design works he developed in the past couple of years.

Three projects he had a lot of fun to work with.

One for a multifunctional “Desert Running Suite” that combines a carry-on tent of some 100 square meters blossoming from a sort of very large 6×6 all-road heavy-duty vehicle carrying a small living room with all comfort and all the most sophisticated equipment that tycoons, VIP, government officials may want or need to take with them in the desert for a mission, a week-end excursion or a party.

One derivative also considers a sort of moving “ceremony hall on wheels for the desert”.

A sophisticated mechanism develops the huge tent in minutes and displays solar cell panels providing plenty of energy for the satellite communication centre and other amenities. The execution of the vehicle has been put on hold after the recent turmoil in Nord Africa.

The second project is a typical “coachbuilder” sportcar that is clearly inspired to the popular De Tomaso mid-engined V8 two-seater that the new “De Tomaso” company is to unveil at the Los Angeles auto show later this year. His project has not been commissioned by the company but by a private collector who was eager to see what could done at this time to revive the myth of the affordable supercar and have one built for himself.

The layout, dimensions and proportions are very modern and yet there is the de Tomaso DNA in this car.

This second project shows how Paolo Martin has kept up with the CAD and virtual modelling technologies and indeed he has developed the “2 Posti Sportiva 2012” in few weeks on his PC with all the technicalities integrated into the project and the basic data for quick and economical milling.

Probably Paolo Martin is the only star designer who emerged in the great old times (the 60ies and 70ies) of Italian coachbuilding and has developed his skill to confirm and visualize his design ideas through contemeporary virtual technology.

See his renderings for self-speaking evidence. Obviously we need not to comment on his own, very elegant and dynamic design for a modern mid-engined sport car.

We would simply add that we would love to see it in the real world.

We can show also a third project that Paolo Martin has developed on his own after the instigation of a journalist who asked him how he would design the Modulo of the third millennium.

In no time Martin penned what he calls the “Modulo Enzo”. A design that is absolutely up to the mythical name of “Modulo” and of Ferrari. Again, the project is not just a beautiful rendering created on a PC but a realistic vision (though futuristic, like he Modulo) of a super Ferrari. The car is feasible, with few concessions, and recently a famous connoisseur and collector has shown interest in having one built for himself.

That would certainly be a dream of millions enthusiasts coming true and a fantastic promotional vehicle for a high-tech company.

End of this report by Giancarlo Perini ©.

According to Turin and Detroit insiders, the famous Italian coachbuilder Zagato has just completed the new (and rather unusual) Alfa Romeo TZ 3 “Stradale” that was expected to be unveiled in May this year at the Concorso d’Eleganza di Villa d’Este but instead it will be seen in public for the first time at Pebble Beach in August. And that is for a good reason and a good cause, as we shall see in a moment. Read the rest of this entry »

Paolo Martin, famous world-wide for just some of his many mythical designs of supercars, yachts, bikes and more has accepted to talk to young design in the “West meets East” Design Conference in Zagreb this week-end.

Martin is the designer who performer several one-man-show when creating stunning cars such as the Pininfarina F1 Sigma Grand Prix and the Pininfarina Ferrari Modulo and a number of Dino concept cars, including the yellow “Berllinetta” (actually named Dino Competizione) now owned by the famous enthusiast James Glickenhaus in New York.

For additional information about the Zagreb Automotive Design Conference go to: http://www.automotivedesignconference.com/

Martin will recall how he built the full scale Modulo during the summer holidays and how his project had to compete with the alternative proposal of Filippo Sapino for the Ferrari 512 S. Both show cars were eventually approved by Sergio Pininfarina and his broche in law, Renzo Carli. Both were outstanting successes.

Martin will also present his Modulo II design, based on the Ferrari Enzo and will be open to questions from the audience.

Over more than fifty years, Martin has worked for Michelotti, Bertone, Pininfarina, De Tomaso, Fiat, Nissan, BMW, Subaru, Piaggio, Gilera, Ferretti and Dassault Aviation.

Are you bored of your Fiat 500? Is not enought agressive?

500 Marcia Corta is the answer for your cutie 500.

In the era we live in where the design is a important item on every car, even the smallest,  you can ensure that the level of customizing a car is such that you can significantly alter the character and the final appearance of  your vehicle.

In a jungle of body kits that range from exhaust to ugly spoilers , check out a kit with a strong  and sporty taste, capable of radically transforming the look of the most common of modern cars, Kit “500 Marcia Corta” . Read the rest of this entry »

By Giancarlo Perini ©

The official unveiling is just a week away. It will take place in Milano at the Pirelli Headquarters.

The pictures of the most exclusive among the best performing supercars that more than 1 million Euros (1.35 million dollars) can buy make it clear: this is really the ultimate cars to have or Maharajas and Sultans, but Hollywood producer, pop stars, finance and industrial tycoons, and well established royalties. Read the rest of this entry »

Architecture by Giugiaro. Design by Pininfarina.

By Giancarlo Perini ©

Ferrari GG 50 by Giugiaro.

The replacement for the Ferrari 612 Scaglietti, expected to premiere early next March at the Geneva Motor Show, will certainly break new ground on different fronts, according to well placed sources. Read the rest of this entry »

I think it is time for Sergio Marchionne to present a gift to Italy, to his shareholders and to himself: sell Alfa Romeo to Volkswagen as soon as possible. At the best possible price, sure but without wasting time.

By selling now SM will avoid the embarrassment of missing to deliver what he has announced: sell half a million Alfa Romeo by 2015. There is no way he can do it, unless he is thinking of a range of Chrysler derivatives that would carry the Alfa Romeo shield but would be rebadged Chrysler. This can work for Lancia. Not for Alfa Romeo. Read the rest of this entry »

Reports published in Modena by the local newspaper suggest that Fiat Spa has plans to dramatically increase output of its Maserati brand raising annual volume to some 50 thousand units with the launch of new rear wheel driven models sharing platform with the new Chrysler 300 and a derivative Alfa Romeo model. Read the rest of this entry »

by Giancarlo Perini (c)

You can look back at the Paris Motor Show, the latest top-ranking of the season from many different perspectives: business as usual or new perspective, sexy style or strict functionality, economic status or talks between car-makers to discuss new alliance and even a show within the show. Indeed this is what tiny British carmaker Lotus has done in Paris. By presenting as many as 5 new concept-cars and mock-ups (Elise, Elan and Esprit, Elite and Eterne) the company has attracted a lot of attention from the media and caused a series of serious of questions now waiting for an answer.

Read the rest of this entry »

Can it just be a meaningless coincidence than 50% of the winners of the Car of the Century awards presented to top personalities of the Twentieth Century have been friends for almost 40 years and although both over 70, have a lot to share under the roof of Italdesign-Giugiaro?

Late in 1999, a jury of 132 professional automotive journalists from 33 different countries, under the presidency of Lord Montagu of Beaulieu, awarded the title of Car of the Century’s to Ford’s T Model and the same awards to four top personalities in the car industry through the past century.

Their choice made up for a very impressive panel: Giorgetto Giugiaro was elected Car Designer of the Century, Ferdinand Porsche, Car Engineer of the Century, Henry Ford I Entrepreneur of the Century and Ferdinand Piëch Car Executive of the Century. Read the rest of this entry »