Auto Design

Can it just be a meaningless coincidence than 50% of the winners of the Car of the Century awards presented to top personalities of the Twentieth Century have been friends for almost 40 years and although both over 70, have a lot to share under the roof of Italdesign-Giugiaro?

Late in 1999, a jury of 132 professional automotive journalists from 33 different countries, under the presidency of Lord Montagu of Beaulieu, awarded the title of Car of the Century’s to Ford’s T Model and the same awards to four top personalities in the car industry through the past century.

Their choice made up for a very impressive panel: Giorgetto Giugiaro was elected Car Designer of the Century, Ferdinand Porsche, Car Engineer of the Century, Henry Ford I Entrepreneur of the Century and Ferdinand Piëch Car Executive of the Century. Read the rest of this entry »

A commentary.

In the mid-sixties, the Milanese Inter foot-club was dominating the scene in Europe, under the leadership of coach Helenio Herrera and the ownership of Angelo Moratti. Herrera had a lot of talent and a simple, pragmatic strategy: buy all the best players, even if he could not use all of them. Read the rest of this entry »

In addition to the all-new Alfa Romeo Giulietta, designed in house, there were three more Alfa Romeo dream-cars to look and scrutinize at the Geneva Motor Show opening early this March. Read the rest of this entry »

by Enrico Leonardo Fagone.

“The automobile today is an individual means of transport within a complex system of collective transport. The relations within such a system can­not be ignored. The individual means of transport has to submit to the constraints imposed by the system. This implies a form of transport that fulfils certain fun­ctions: hence a functional vehicle. The designers of car bodies are clearly faced with new structures, new tasks: scienti­fic and technological evolution is a stimu­lus but at the same time a warning not to remain anchored to the positions of the past and present.” (Pio Manzù)

Read the rest of this entry »

Bertone has announced that the dream car they have designed over the Maserati chassis shared by the Alfa Romeo 8C Competizione will be named Pandion. The choice is consequent with Bertone’s tradition of naming their spectacular show car with animal names, such as the Alfa Romeo Testudo, Canguro, Carabo and Delfino. Read the rest of this entry »

The two-seater spider/roadster by Pininfarina

In addition to the all-new Alfa Romeo Giulietta, designed in house, there will be at least two more Alfa Romeo dream-cars to look and scrutinize at the Geneva Motor Show opening early this March. Read the rest of this entry »

At Pininfarina, in the late sixties there were quite a concentration of design talents that would become renowned world-wide in the following decades: Aldo Brovarone, Leonardo Fioravanti, Paolo Martin, Filippo Sapino, just to mention a few. Each of them delivered a number of masterpieces and a least a successful design for Ferrari.

It was an undeclared confrontation between Sapino and Martin that led to two outstanding Ferrari show cars: the 1969 Ferrari 512S Berlinetta Speciale and the 1970 Ferrari Modulo. Read the rest of this entry »

For many design enthusiasts the Geneva Motor Show has a major surprise in store. The top Italian design house Italdesign-Giugiaro will not present a somewhat spectacular Alfa Romeo dream-car as widely reported but a very rational and somewhat conventional “compact” car developed in association with the Malaysia manufacturer Proton (Perusahaan OTOmobil Nasional).

If its design is far from setting new trends, its package and architecture will certainly attract every design, engineer and market wiz visiting the show. Giugiaro, (who previewed the Minivan concept with its project for the New York Taxi in 1976 and the 1978 Lancia Megagmma and whose 1983 Fiat Uno revolutionised the “B” segment, made obsolete all its rivals overnight and set a new definition of the market segment) is now challenging the idea of market segmentation with a design that “goes beyond the traditional segmentation in the car market”, according to the designer himself.

The time is perfectly right for a revolution, as the Italian company calls the family of low emission cars based on a modern hybrid drive system engineered with the aim of optimising on‐board space and car access ergonomics in a all-round five-door, four seater, car that is just 3,550 millimetres long.

Listen to Georgette Giugiaro illustrating his vision of the rational car of the future and you clearly understand this is one of the many fruits blowing from a study of a rear-engined, A segment, small car developed few years ago by Italdesign-Giugiaro and proposed to a number of car manufacturers around the world. The same project that in more than a way relates to the early concept and design of the VW UP.

It is not clear yet whether the Geneva 2010 Proton Concept comes with its small engine at the front or rather (as I expert at the rear) but you can be sure that the interior roominess is outstanding in relation to the overall length of the car.

“This is the outcome of several years of study: the solution allows interior spaciousness on a par with that of a segment D saloon despite maintaining the exterior dimensions of a segment A car” explained Giorgetto Giugiaro, Chairman of Italdesign Giugiaro.

“You could say that it is a brand new type of car, a new automotive concept where looks are as important as function, ergonomics and comfort, not to mention environmental impact. It is higher than other compact cars to make the best use of interior space; the front seat H point is at the same height as the passengers’ hips: you do not get down into your car as in a coupé, you do not climb up as in an SUV but you enter in a natural way. Rear seat comfort when you enter and leave the car is absolutely unprecedented, the distance from the front seat is comparable to that of an SUV” added Giugiaro.

The platform, specially designed by Italdesign Giugiaro for this car family, includes a raised floorpan that    is able to accommodate the hybrid system’s batteries at the rear. The four seats are identical, independent and sliding, ensuring identical comfort to passengers and driver alike.

According to Italdesign-Giugiaro, this is just the first configuration of the family of compact car created by the Italian design company for Proton.

The latest director of design for the Alfa Romeo brand, Christopher Reitz, has resigned recently and has already left his office in Turin. However his resignation has not been made official and even his own designers were not aware of the decision. His absence was said to be temporary and due to family “health” concern. Indeed, my well-placed source has confirmed he has resigned over frustration. For months designers at Alfa Romeo have been left with nothing to do by Marchionne’s decision to put every plans for new products on hold.

Reportedly the Alfa Romeo designers have not been given even the chance to practice their skill on a celebrative show-car for the Geneva Motor Show. Most likely they will have to wait until the end of April to learn about their future, when Sergio Marchionne (Sua Maestà, His Majesty, as he is referred to within Fiat) will unveil the new business plan for the entire Fiat Group Automobiles.

Mr. Reitz first joined Fiat in January 2005, from the London based Nissan Design Europe, as head of advanced design for the Fiat’s brands and in April 2008 he replaced Frank Stephenson at Alfa Romeo top design job. After graduating from the Art Center Europe College in Vevey, Switzerland; Reitz joined the Volkswagen Design Centre in Wolfsburg for three years. In 1996 he moved to Ingolstadt at Audi design.

With most new concept cars actually relying on hybrid technology or Electric drive only, there were three traditional concepts cars. The first was a dream car, the Mazda MX-5 (Miata) Super Light. The other two came both from Mini: the Mini Coupé and Roadster, both previewing the spirited design that will set the next Mini “Twin” models apart. Read the rest of this entry »