Combining creativity with complete know-how and modern technology.

I would like to share with you this report recently published in Japan by Car Styling magazine. A special issue dedicated to the Italian Designers and “Carrozzeria”.

Within the territories of one-man-design-show, resisting in and around Torino, Paolo Martin keeps his creativity and design work running in many directions. As usual.  His hairs are whiter than ever but his genius is evergreen, just as it is the case for secluded Marcelo Gandini and public-persona Giorgetto Giugiaro.

He is one of the very few talents left that has a complete understanding of car design and body construction. One of the few men who can tackle any aspect of the process. As such he is a very precious heritage of the traditional art of coach building.

It is for this reason that he regrets that he receives less commission from the car, yacht and motorcycle industry these days of decline. He still has plenty of good ideas that could be turned into a successful project. Even more relevant he regrets he has few chances of passing over to the young generations his past experience, just as Maestro Giovanni Michelotti did with him when he was 16 years old.

On the other side, he is happy to take commissions from private investors and enthusiasts. He loves the human relations with them and the exchange of cultural input, be it from the Arabian Peninsula, the Far East or the Americas.

On the projects he develops for private customers he must keep the secret, unless authorized by his patron.

Recently, he was allowed to release some interesting design works he developed in the past couple of years.

Three projects he had a lot of fun to work with.

One for a multifunctional “Desert Running Suite” that combines a carry-on tent of some 100 square meters blossoming from a sort of very large 6×6 all-road heavy-duty vehicle carrying a small living room with all comfort and all the most sophisticated equipment that tycoons, VIP, government officials may want or need to take with them in the desert for a mission, a week-end excursion or a party.

One derivative also considers a sort of moving “ceremony hall on wheels for the desert”.

A sophisticated mechanism develops the huge tent in minutes and displays solar cell panels providing plenty of energy for the satellite communication centre and other amenities. The execution of the vehicle has been put on hold after the recent turmoil in Nord Africa.

The second project is a typical “coachbuilder” sportcar that is clearly inspired to the popular De Tomaso mid-engined V8 two-seater that the new “De Tomaso” company is to unveil at the Los Angeles auto show later this year. His project has not been commissioned by the company but by a private collector who was eager to see what could done at this time to revive the myth of the affordable supercar and have one built for himself.

The layout, dimensions and proportions are very modern and yet there is the de Tomaso DNA in this car.

This second project shows how Paolo Martin has kept up with the CAD and virtual modelling technologies and indeed he has developed the “2 Posti Sportiva 2012” in few weeks on his PC with all the technicalities integrated into the project and the basic data for quick and economical milling.

Probably Paolo Martin is the only star designer who emerged in the great old times (the 60ies and 70ies) of Italian coachbuilding and has developed his skill to confirm and visualize his design ideas through contemeporary virtual technology.

See his renderings for self-speaking evidence. Obviously we need not to comment on his own, very elegant and dynamic design for a modern mid-engined sport car.

We would simply add that we would love to see it in the real world.

We can show also a third project that Paolo Martin has developed on his own after the instigation of a journalist who asked him how he would design the Modulo of the third millennium.

In no time Martin penned what he calls the “Modulo Enzo”. A design that is absolutely up to the mythical name of “Modulo” and of Ferrari. Again, the project is not just a beautiful rendering created on a PC but a realistic vision (though futuristic, like he Modulo) of a super Ferrari. The car is feasible, with few concessions, and recently a famous connoisseur and collector has shown interest in having one built for himself.

That would certainly be a dream of millions enthusiasts coming true and a fantastic promotional vehicle for a high-tech company.

End of this report by Giancarlo Perini ©.

Now I realise I have made a mistake to give up a visit to China for Auto Shanghai 2011. At least I would have been able to see the Volvo Concept Universe and offer you my opinion.

An opion I cannot make by just looking at the images Volvo has released with its press-release that say not many words but says nothing at all, showing a sense of embarrassment.

The poor quality of the images allow those who have not seen the Concept yet to hope for a more convincing design.

For the time being all I can say that they remind me of the famous sentence: “There is something good and something new in it. Trouble is that what is new is not good and what is good is not new”.

Here is all Volvo had to say in its press-release:

At the Shanghai International Auto Show on Tuesday, Volvo Car Corporation presented Concept Universe, a design study for a future luxury Volvo sedan.
”Shanghai is the perfect place for the world première of a superb car that is tailor made for the most demanding luxury car buyers”, said Stefan Jacoby, President & CEO of Volvo Car Corporation.

Stefan Jacoby also revealed that the first quarter of 2011 was one of the best global sales quarters in the history of Volvo, sales figures up 13.7 percent to 106,827 cars.

”This is the next step in the proud history of luxury Volvo sedans”, said Stefan Jacoby before revealing the Concept Universe.

He continued:
”We will listen very carefully to what the Chinese car buyers think of the design. Later, we will also show the Concept Universe in other parts of the world. This brings it into the global context we are aiming for with all our cars.”

At the press conference in Shanghai Stefan Jacoby also announced that Volvo Car Corporation is developing an all-new platform architecture for the next generation cars from Volvo: SPA – Scalable Platform Architecture.

”When our next luxury sedan arrives in a few years, it will be among the first Volvos built on our new Scalable Platform Architecture. All our large and mid-size cars will eventually be based on SPA.”

Stefan Jacoby also revealed that the 2010 full year result for Volvo Car Corporation will show a profit when communicated in a few weeks time.

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The 2011 Auto Shanghai motor show, opening in a week time, will not be business as usual. Indeed it will mark a new era of the entire world car industry, the one steered by the Chinese market and industry. China is the biggest car market, and the one that is growing faster worldwide. The leading premium brands are betting on for most of their growth in the decade.

For VW China is by far the biggest market. Last year they sold 2 million cars there, twice as much as they did in Germany. For the German premium-car makers, China already is their top export business and might soon become their biggest market too.

So much so that makers such as Audi and Peugeot have approved investment for classic notchbacks that they their traditional markets would not buy in numbers big enough to justify the investment. The new Peugeot 508 is the first example: half of the project production and sales are for, and from, China.

Next will be the Audi A3 Limousine and the all-new Volvo four doors, 5-metres, long-wheel-base Luxury Coupe. This one is just of the many new cars (and some surprises) to be unveiled at the latest hour.

Within this scenario, with their world-premières the top European brands will steal just a share of the public attention from the dynamic home players, which will unveil an overwhelming number of attractions of all sorts.

In addition to the newcomers unveiled in Geneva last month, visitors to Auto Shanghai will be delighted to be the first ones to see in full metal the new Audi Q3 and the Mercedes-Benz’s vision of their A-Class replacement that goes on sale next year. Both in high performance and luxury equipment settings. Both come with “small” 4-cylinder engines with output in the area of 200 hp. The A class is front wheel drive only whereas the Q3 is available also with “quattro” transmission.

Next is the new generation of the VW Beetle that must be up to the design standard of the superlative VW Bulli Concept presented in Geneva, to really catch the young generations it is hunting for. The new Beetle will be launched worldwide from Shanghai and broadcast from MTV World Stage Parties in Berlin and New York, with dedicated exhibitions.

MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households,

BMW reacts to the attacks of its competitors in many ways: with a typical “made for China and built in China (with Chinese partner Brilliance)” hi-tech luxury concept that combines the status and comfort of a long wheel base 5 Series with the advanced, high performance, plug-in hybrid technology.

For a green 5 Series for tycoons sitting in the back, there is another one for those who love driving themselves: the new 560 hp BMW M5, it is called a concept car but indeed it just preview the newcomer due to go on sale this year.

The answer from Porsche comes with the name of Panamera Turbo S, also a four door limousine that now come with some 550 hp and a top speed close to 310 kph.

On its turn MINI has reserved to Shanghai the new ultra-luxury MINI Inspired by Goodwood and designed with the help of they Rolls-Royce team takes the highest quality standards of the traditional, all-leather -and-wood, British design. Production is based on craftsmanship and is limited to 1000 pieces, with deliveries starting in one year time. Luxury can be small and is trendy in megacities.

The Germans are dominating the scene in China but Peugeot and Citroen are challenging them and are very serious at improving their performance there. While Citroen has in store a surprising long-wheel-base luxury flagship Peugeot will not do just with the 508 Sedan and its hybrid concept.

They will also tease the public with the concept of a cutting edge 4×4 crossover with hybrid technology (petrol engine this time, not diesel) reportedly called Peugeot SXC, designed by Peugeot’s design team in China

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Just 21 days ahead of the Auto Shanghai 2011 show, BMW has officially released the news concerning the very unique and amazingly fast M3 Pick-up developed by a task force in a very short period of time.

Considering the speed of the entire development, today I prefer to let the press-office tell you the entire story by reproducing here the full press release, issued just few hours ago.

Media Information 01 April 2011

Unique: BMW M GmbH develops the world’s fastest pickup. Drive and suspension technology from the BMW M3 – comprehensive testing completed on the Nürburgring-Nordschleife – 420 hp and 450 kg load capacity – world premiere on 1 April 2011.

Munich. Following the BMW M3 Coupé, BMW M3 Convertible and BMW M3 Sedan, a fourth body variant of this globally successful high-performance sports car is about to cause a stir. Under the strictest secrecy, the world’s first high-performance pickup has been created at the BMW M GmbH development centre. The sportiest example by far in this vehicle category, the BMW M3 Pickup will fire the imaginations of all motorists with a deep appreciation of top performance matched by a keen practical bent. 309 kW/420 hp under the bonnet and a rear-axle load capacity of up to 450 kilos take the hallmark BMW M relationship between race-oriented driving pleasure and everyday utility to an entirely new level. This unique vehicle has already completed extensive test and set-up drives on the Nürburgring’s Nordschleife in advance of its global unveiling on 1 April 2011.

With this vehicle, BMW M GmbH once again furnishes evidence of its exceptional competence in developing and building high-grade, individual dream cars. With a high-revving V8 engine at the front, a generously sized load area behind and a removable Targa roof above, driver and passengers in the BMW M3 Pickup will relish an unprecedented take on the familiar M feeling. Yet this spectacular new development is unmistakably recognisable as a member of the BMW M3 model family. Corroborating this kinship are not just the inimitable power of the engine, but also fine-tuned aerodynamics and a tailored suspension set-up. Measurements in the wind tunnel at the BMW Group’s Aerodynamic Test Centre showed a Cd factor on a par with that of the BMW M3 Coupé. Like every BMW M model, the BMW M3 Pickup has also demonstrated its dynamic potential on the North Loop of the Nürburgring. Official lap times have not yet been released, but the needle in the dial vouched for a top speed of 300 km/h.

The kerb weight of the world’s fastest pickup undercuts that of the BMW M3 Convertible by around 50 kilograms. Removing the Targa roof shaves off a

further 20 kg while at the same time lowering the car’s centre of gravity. This most unusual experience of top-down driving pleasure in a BMW M3 thus goes hand in hand with further optimised dynamic handling.

The practical features of the BMW M3 Pickup are no less impressive. Maximum load capacity has been raised to 450 kilograms. The load bed of the BMW M3 Pickup is clad in high-grade structured aluminium sheeting and provides the biggest cargo capacity ever offered on a BMW M vehicle. In terms of the unit of measurement generally applied to premium automobiles, that gives the loading area of the BMW M3 Pickup the capacity to carry up to 20 standard 46-inch golf bags. What’s more, the BMW M3 Pickup is the first BMW M3 variant in the 25-year-plus history of this model range to come with a trailer tow hitch.

Notwithstanding these unquestionable stand-out qualities, the BMW M3 Pickup will not be heading for the golf course or series development, but will retain its status as an exclusive one-off. It is earmarked for use as a workshop transport vehicle for BMW M GmbH. With this in mind, the current BMW M3 Pickup – unlike a similar predecessor built back in the 1980s – has gone through the requisite procedures to earn its road certification. Which makes it officially a truck – but one that puts a whole new spin on the meaning of the word.

Paolo Martin, famous world-wide for just some of his many mythical designs of supercars, yachts, bikes and more has accepted to talk to young design in the “West meets East” Design Conference in Zagreb this week-end.

Martin is the designer who performer several one-man-show when creating stunning cars such as the Pininfarina F1 Sigma Grand Prix and the Pininfarina Ferrari Modulo and a number of Dino concept cars, including the yellow “Berllinetta” (actually named Dino Competizione) now owned by the famous enthusiast James Glickenhaus in New York.

For additional information about the Zagreb Automotive Design Conference go to: http://www.automotivedesignconference.com/

Martin will recall how he built the full scale Modulo during the summer holidays and how his project had to compete with the alternative proposal of Filippo Sapino for the Ferrari 512 S. Both show cars were eventually approved by Sergio Pininfarina and his broche in law, Renzo Carli. Both were outstanting successes.

Martin will also present his Modulo II design, based on the Ferrari Enzo and will be open to questions from the audience.

Over more than fifty years, Martin has worked for Michelotti, Bertone, Pininfarina, De Tomaso, Fiat, Nissan, BMW, Subaru, Piaggio, Gilera, Ferretti and Dassault Aviation.

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