MY 2010 PARIS MOTOR SHOW

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by Giancarlo Perini (c)

AUDI quattro concept @ Paris 2010

You can look back at the Paris Motor Show, the latest top-ranking of the season from many different perspectives: business as usual or new perspective, sexy style or strict functionality, economic status or talks between car-makers to discuss new alliance and even a show within the show. Indeed this is what tiny British carmaker Lotus has done in Paris. By presenting as many as 5 new concept-cars and mock-ups (Elise, Elan and Esprit, Elite and Eterne) the company has attracted a lot of attention from the media and caused a series of serious of questions now waiting for an answer.

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The 2010 Geneva Motor Show

Alfa Romeo, Audi, Automotive Design, Bertone, Bugatti, Car Design, Chinese Cars, Citroen, Concept cars, Experimental Vehicles, Ferrari, Fuoriserie, German Cars, Hyundai, I.DE.A., Italdesign Giugiaro, Italian Coachbuilders, Korean Cars, Lotus, Motor Shows, Peugeot, Pininfarina, Porsche, Proton, Protoscar, Renault, Rinspeed, Show cars, Stile Bertone, Supercars, Touring, Toyota, Various 3 Comments »

Those of you who read Car Styling magazine might have been puzzled by my report on the Geneva motor show published in the latest (and last?) issue of the magazine.
For some mysterious accident that are more common in the printed press than you can image my text was cut and mixed up. For a more accurate reading and for the records I am publishing here the original text. Just as a sign of respect for my readers.

Official statistics show that the latest and 80th Geneva Motor Show set a new record for “premieres”, with as many as eighty “new cars”, or so, unveiled for the first time there. Now, considering the space in the magazine is not growing with the number of new cars at motor shows, let’s go straight to the point and answer the usual questions: how was the show this year. What was relevant and worth recording for the years to come?

First I would say that I saw more irrelevant, disappointing or irritating cars (read designs) than interesting and attractive ones: be for their design or their lack of innovative ideas/concepts. A short list includes the Aston Martin Cygnet,  Renault Megane CC, Renault Wind and Toyota Auris.

GENEVA MOTOR SHOW 2010GENEVA MOTOR SHOW 2010

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MULTAIR TECHNOLOGY. ON THE ROAD WITH THE NEW ALFA ROMEO MITO.

Alfa Romeo, Automotive Design, Car Styling, Citroen, Italian Cars No Comments »

A couple of days ago I returned to Balocco, at the Fiat Group Automobiles proving ground, to test drive the new Alfa Romeo Mitos equipped with the very promising “Multiair technology”. In few months there will be three versions: the 1.4 MPI (aspirated) the 1.4 TB 170 HP and the 1.4 TB 136 HP, where TB stands for Turbo Benzina (gasoline). The first two goes on sale in fews days in main European markets. The Quadrifoglio Verde comes in Janaury, when the right hand drive cars will also be ready for export.

I was very keen to witness the impact this technology (comparable to the invention by Fiat’s engineers of the revolutionary Common Rail) will have on the reduction of emission from all sort of internal combustion engines (fuel with gasoline, E85, oil for diesel, CNG,  LPG) as well as on their performance.

A few laps on the two of the many circuits created at Balocco (the so-called Langhe for handling, and the regular one for high speed) are very convincing: the 1368cc four cylinder engines in aspirated setting (78  kW) or turbocharged (100 kW for the  or 127 kW for the “king of the hill” Quadrifoglio Verde) have all it takes to deserve the label of “truly Alfa Romeo’s Cuore Sportivo”. They are very flexible, very progressive yet very brilliant (prompt in their response at low revs and low gear) and reactive in mid-load and mid gear condition. Out of the track and on twisting mountain road, driving the “100 kW” turbo engined Mito I found myself going most of the time in third gear, with which you can do virtually anything as if it were an automatic. This used to be, and still is, very typical of the Alfa Romeo dynamic cars. What left me a lot more cold and sceptic is the gearbox, not so fast not so precise when you need to shift into first or second gear. Here Fiat Powertrain Technology, the suppliers of the powertrains have many opportunities for improvements.

Nothing, or almost, is changed as far as the design goes and I decided I would add a touch of beauty to my story with a pleasant excursion up North.

The day of my test drive I was very lucky as I was allowed (an unusual concession) to take the new Mito out of the proving ground so that I could go on my own, where I wanted to really test the car and used it to experience an enjoyable drive that I could recommend to you, should you have the chance to be in Balocco (that is mid-way between Milano and Torino) or in Milan and have one day for yourself.

The main destination is a small place called Orta San Giulio, a small town on the Lake Orta. Every good travel guide will recommend a visit. Especially if you are not so keen on shopping in Milano and you have seen its main attractions. A day (or two) out of town may be very refreshing and good for you physical and spiritual health. If you have the time and you are lucky enough to get a room you may even consider to spend one night at Villa Crespi, a rather unique combination of a 4 stars luxury hotel and gourmet restaurant rated with two stars by the most authoritative Michelin Red Guide to restaurants and hotel. Rooms start at 150 euro (which might be a lot cheaper than an equivalent hotel in Milano, especially if you visit a fair there, consider it for the Salone del Mobile, if you are a designer) and a lunch or dinner ranges from 70 to 120 Euros.

The village of Orta and the San Giulio island, with the Monte Sacro (Holy Mount) a World Heritage site of UNESCO, more than justify the journey and can fill up a whole day, walking through the woods of Monte Sacro, strolling though the village and looking at shops, buildings and people, eating a refreshing ice-cream and taking a short boat ride to the San Giulio Island.

Lake Orta lies to the west of Lake Maggiore, in the northern Italy. It is a minor star in the constellation of the subalpine lakes, but all the fascination and the history of the larger lakes seem to be concentrated in this short space.

Do not be ashamed or surprised if you have never heard of Lake Orta and Orta San Giulio. This is not know even by many Italians. Yet it has long been a favourite by discriminating for the quiet beauty of its landscape, its fascinating history and its wealth of artistic treasures – principally Romanesque and Baroque architecture.

The German philosopher Friedrich Nietzsche, visited the lake in May 1882 and said that the experience changed his life forever. Indeed he inscribed the date “from Orta onwards” as a preface to his masterpiece Thus Spoke Zarathustra. French famous novelist Honoré de Balzac, described the place as “grey pearl in a green jewel-box”.

I have been there few times before and choose to spend just a couple of hours thus taking the time to drive to Milano via the Mottarone pass and down to Stresa where I would reach the motorway.

You have to drive up the Mottarone, especially on a clear day to enjoy a stunning view over seven Alpine lakes of different size, two of them in Switzerland, with the white Alps as a background.

If the air is not absolutely clear you will still see the closest lakes Orta, to the west, and Maggiore to the East, The peak is at an altitude of 1491 metres.

From the pass you can drive downhill along a very entertaining private toll-road (where you will cross into very few cars) with a poorly maintained tartan surface that put to full test the suspension of the Alfa Romeo Mito, rich of hairpins and faster bends that you will love to handle with the agile and dynamic Alfa Romeo. I had a great fun.

Back on the motorway I checked the difference between the “Comfort” and the “Dynamic” driving model that let the driver choose the pace (performance and consumption) at the push (or pull) of a switch.

Well, I had a great day and should you have the chance to share my experience I am sure you will simply love it.

NO REASON TO RUSH TO FRANKFURT.

Aerodynamics, Audi, Automotive Design, BMW, Car Design, Car Styling, Citroen, Concept cars, Electric Cars, Ferrari, Hybrid Cars, Korean Cars, Mini, Motor Shows, Peugeot, Volkswagen No Comments »

PEUGEOT RCZ

Back from holidays, I am facing great difficulties sitting back to my desk and go through the news to report, possibly in a sensible order. The sun is hot, the wind is fresh,  the sky is blue, the air is clean. Outside. What am I doing in my hole with a keypad and a monitor challenging me?

In addition, there is too much to report but nothing new to make “the news”. It is business as usual. Read the rest of this entry »

NEW CITROEN C3 ON DISPLAY AT THE 2009 IAA IN FRANKFURT.

Automotive Design, Car Design, Car Styling, Citroen, French Cars, Motor Shows No Comments »

Some eight years later Citroen is ready to replace its successful C3 with the second generation and it does with a car that is new on design and conservative on the product concept that has met better than anticipated with the market demand. The development follows the rules: never change a winning horse and so we have a new car that is longer and wider than its predecessor and aim at being so “cocooning” and “gentle” to appeal to female buyers. Male buyers and other genders will follow. Read the rest of this entry »

CITROEN DS 3 PREVIEW AT 2009 IAA IN FRANKFURT

Automotive Design, Car Design, Car Styling, Citroen, French Cars, Motor Shows No Comments »

What happens when the magic marketing guys get it their way and are allowed to follow on the step of a winner in the market place by the name of Mini? Will they invent and create a new Mini from scratch? With all the time, money and risk this involve? Read the rest of this entry »

CITROEN DS INSIDE POINTS TO PREMIUM CARS AND SERVICE STARTING IN 2010.

Automotive Design, Car Design, Citroen, French Cars, Motor Shows, Show cars 1 Comment »

It is good to hear that whereas many carmakers face the dramatic crises that is currently affecting the industry world-wide but cutting budgets and work-force there are some that keep cool and confirm their strategy and investments. Hopefully the Geneva Motor Show will send out the first signals that the industry is no longer retreating but is moving ahead again. Read the rest of this entry »

Citroën launch new brand strategy on Internet.

Automotive Design, Citroen No Comments »

A full 70% of customers who walk into a Citroën outlet today have visited the brand website beforehand to find information. The www.citroen.com  website is indeed the initial contact point between the Marque and most of its customers and from now on the Citroën websites  will fulfil a compass role, pointing web users to country sales sites.To ensure the consistency of all media, Citroën is applying the new visual identity to its 20 European websites on the morning of 6 February, using cutting-edge full 3D technology for all web communication concerning the new image. Citroën will enter a new internet era starting in second-half 2009, with a new European web strategy.

EVERYTHING (ALMOST) YOU WANT TO SEE ON THE CITROEN GT.

Automotive Design, Car Design, Car Styling, Cars, Citroen, Concept cars, Designers, Flamboyant Cars, French Cars, Hydrogen, Motor Shows, RACING CARS, Show cars, Supercars No Comments »

Brought to you, non-stop from the company design centre and press office.

Pictures always say a lot more than thousands of words. However, here some news you might light to read.

The GT by Citroen is a real dream car built from a virtual first designed for Polyphony’s simulation game Gran Turismo to be plaid on the Playstation 3. As such is the first ever prototype that million of “players” can drive in their virtual world. Somehow, the GT by Citroen seen at the Paris Motor Show is a replica of a car that has never been built. As such, it can be anything. In our case, the engineers of both the virtual and the real car companies have opted for an electric sports car powered by fuel cell and delivery no emission. A real dream car. At least for the time being. Read the rest of this entry »

EVERYTHING (ALMOST) YOU WANT TO SEE ON THE CITROEN HYPNOS.

Automotive Design, Car Design, Car Styling, Cars, Citroen, Concept cars, Crossover, Hybrid Cars, Show cars, Sports Cars No Comments »

 

 

Brought to you, non-stop from the company design centre and press office.

Pictures always say a lot more than thousands words. However, here some news you might light to read.

Citroën Hypnos, is a spectacular concept car illustrating the idea of an elegant cross-over vehicle that draws on a  range of creative technologies to deliver outstanding visual and potential performance within the goals of environmental efficiency. Read the rest of this entry »

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