Auto Design

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Audi is ready to launch next generation of its A8 and promises fascinating sportiness, innovative technology and superior comfort.

The new generation of the company flagship aim at consolidating its charisma through its light aluminum body, powerful and highly efficient engines, new driver assistance systems, the full LED headlights, an elegant interior with a craftsman’s level of workmanship and the further improved MMI operating system. More than ever its focus in on superlative dynamics, workmanship touches, pioneering efficiency and perfection in design, but this time it is adding a more dynamic and sensual look to its style.

“The new Audi A8 is the sportiest sedan in its segment,” says Rupert Stadler, Chairman of the Board of Management of AUDI AG. “It combines numerous functions in a new and intelligent way. And it’s unmatched in the stylistic elements and impression of the interior.”

The interior is spectacular and captivating, with its new and spacious design and uncompromisingly high-quality workmanship full of attention to the smallest detail.

The comfort on board is first class, according to Audi claims. From new, emotionally charged ambient lighting to the luxurious, power adjustable seats in the rear.

The new A8 starts off with either of two engines, a 4.2 FSI with 273 kW (372 hp) and a 4.2 TDI, packing 258 kW (350 hp). They will be followed by a 3.0 TDI with 184 kW (250 hp). All engines afford increased power and torque – but their fuel consumption has dropped by 13 to 22 percent, thanks to intelligent and efficient technologies like the recuperation system and innovative thermal management.

A second variant of the 3.0 TDI, with front-wheel drive, will follow at a later time,

Is credited with emissions limited to 159 grams of CO2 per kilometre (255.89 g/mile) or 6.0 litres of fuel per 100 km (39.20 US mpg), thus achieving the lowest consumption rate in the luxury segment, so far.

The technology contents of the new A8 reaches new heights with the addition of a touchpad to the MMI man-machine interface that enables the driver to control many functions intuitively; for example, the navigation destination can be entered by tracing the letters on the pad.

MMI navigation plus is networked in a novel fashion with the advanced driver assistance and safety systems. It follows the route in advance during driving and provides the data to the control units for the automatic transmission, the headlights and for the ACC stop & go function.

The new technologies include a night vision assistance and the speed limit display.

With the new A8, Audi consolidates its leadership in the lighting technology. The headlights are full LED and use light emitting diodes for all light functions. They give the luxury sedan an unmistakable appearance day and night. The revolutionary optics used in these headlights mean a departure from the tubular light modules commonly used today.

The new Audi A8 will go on sale “early 2010”.

The new Audi A8 At a glance ( from Audi press-release)

Body

- Lightweight and yet ultra-strong aluminum body with ASF design

- Flowing design, full LED headlights on request

Interior and controls

- Luxurious interior with newly developed, spacious styling

- Craftsman-level workmanship, emotionally charged interior lighting

- Advanced MMI operating system, MMI touch navigation system with pioneering operating concept

- Seats with optional ventilation and massage functions, luxurious individual rear seats optional

Safety

- New Audi pre sense safety system for avoiding accidents and for minimizing their consequences

Infotainment and driver assistance systems

- Navigation system of the next generation closely networked with the assistance systems; high-end audio systems and online services

- Night vision assistant with pedestrian marking, adaptive cruise control with stop & go feature and advanced driver assistance systems

Drivetrain

- Two TDI engines and one gasoline engine, all with direct fuel injection, with power ranging from 184 kW (250 hp) to 273 kW (372 hp)

- Another 3.0 TDI with 150 kW (204 hp), best-in-class CO2 of 159 g/km (255.89 g/mile)

- Consumption improved by up to 22 percent with enhanced performance

- All engines with recuperation system, 3.0 TDI also with start-stop system

- New 8-speed tiptronic as standard, shift-by-wire control

- Standard quattro all-wheel drive, optional sport differential (standard with A8 4.2 TDI)

Chassis

- Lightweight wheel suspension, balanced axle load distribution

- Audi drive select driving dynamic system including standard adaptive air suspension and daptive damping, optional dynamic steering

Audi is ready to launch next generation of its A8 and promises fascinating sportiness, innovative technology and superior comfort.

The new generation of the company flagship aim at consolidating its charisma through its light aluminum body, powerful and highly efficient engines, new driver assistance systems, the full LED headlights, an elegant interior with a craftsman’s level of workmanship and the further improved MMI operating system. More than ever its focus in on superlative dynamics, workmanship touches, pioneering efficiency and perfection in design, but this time it is adding a more dynamic and sensual look to its style.

“The new Audi A8 is the sportiest sedan in its segment,” says Rupert Stadler, Chairman of the Board of Management of AUDI AG. “It combines numerous functions in a new and intelligent way. And it’s unmatched in the stylistic elements and impression of the interior.”

The interior is spectacular and captivating, with its new and spacious design and uncompromisingly high-quality workmanship full of attention to the smallest detail.

The comfort on board is first class, according to Audi claims. From new, emotionally charged ambient lighting to the luxurious, power adjustable seats in the rear.

The new A8 starts off with either of two engines, a 4.2 FSI with 273 kW (372 hp) and a 4.2 TDI, packing 258 kW (350 hp). They will be followed by a 3.0 TDI with 184 kW (250 hp). All engines afford increased power and torque – but their fuel consumption has dropped by 13 to 22 percent, thanks to intelligent and efficient technologies like the recuperation system and innovative thermal management.

A second variant of the 3.0 TDI, with front-wheel drive, will follow at a later time,

Is credited with emissions limited to 159 grams of CO2 per kilometre (255.89 g/mile) or 6.0 litres of fuel per 100 km (39.20 US mpg), thus achieving the lowest consumption rate in the luxury segment, so far.

The technology contents of the new A8 reaches new heights with the addition of a touchpad to the MMI man-machine interface that enables the driver to control many functions intuitively; for example, the navigation destination can be entered by tracing the letters on the pad.

MMI navigation plus is networked in a novel fashion with the advanced driver assistance and safety systems. It follows the route in advance during driving and provides the data to the control units for the automatic transmission, the headlights and for the ACC stop & go function.

The new technologies include a night vision assistance and the speed limit display.

With the new A8, Audi consolidates its leadership in the lighting technology. The headlights are full LED and use light emitting diodes for all light functions. They give the luxury sedan an unmistakable appearance day and night. The revolutionary optics used in these headlights mean a departure from the tubular light modules commonly used today.

The new Audi A8 will go on sale “early 2010”.

The new Audi A8 At a glance ( from Audi press-release)

Body

- Lightweight and yet ultra-strong aluminum body with ASF design

- Flowing design, full LED headlights on request

Interior and controls

- Luxurious interior with newly developed, spacious styling

- Craftsman-level workmanship, emotionally charged interior lighting

- Advanced MMI operating system, MMI touch navigation system with pioneering operating concept

- Seats with optional ventilation and massage functions, luxurious individual rear seats optional

Safety

- New Audi pre sense safety system for avoiding accidents and for minimizing their consequences

Infotainment and driver assistance systems

- Navigation system of the next generation closely networked with the assistance systems; high-end audio systems and online services

- Night vision assistant with pedestrian marking, adaptive cruise control with stop & go feature and advanced driver assistance systems

Drivetrain

- Two TDI engines and one gasoline engine, all with direct fuel injection, with power ranging from 184 kW (250 hp) to 273 kW (372 hp)

- Another 3.0 TDI with 150 kW (204 hp), best-in-class CO2 of 159 g/km (255.89 g/mile)

- Consumption improved by up to 22 percent with enhanced performance

- All engines with recuperation system, 3.0 TDI also with start-stop system

- New 8-speed tiptronic as standard, shift-by-wire control

- Standard quattro all-wheel drive, optional sport differential (standard with A8 4.2 TDI)

Chassis

- Lightweight wheel suspension, balanced axle load distribution

- Audi drive select driving dynamic system including standard adaptive air suspension and daptive damping, optional dynamic steering

The 100th anniversary year of the Audi brand is set to culminate with a very special occasion. November 30 sees the world premiere of the new Audi A8 - in the extraordinary setting of Miami. Here, the brand’s new flagship will be presented in a truly innovative way in the Audi Pavilion, a temporary museum structure.

The purpose built Audi Pavilion is to be the focal point of the vernissage of “The Art of Progress”.

This is an exhibition of cultural and technological progress designed to establish a link between the works of arts on display and the values of the new A8 claims, Vorsprung durch Technik (progress through technique) as usual and design expertise that stirs the emotions.

Audi will present its brand flagship at Design Miami 2009 to an audience of design experts from all over the world, only one day after the world premiere of the new Audi A8 on November 30 to international media representatives, flown in on chartered airplanes from all corners of the globe.

Both the premiere as part of the exhibition “The Art of Progress” in the Audi Pavilion and the premiere for the general public with the stand at Design Miami illustrate how Audi, in line with the brand motto “Vorsprung durch Technik”, is going down a new, innovative path with the new Audi A8.

Commenting on the ultimate Audi flagship, Rupert Stadler, Chairman of the Board of Management of AUDI AG, said that: “The Audi A8 is the flagship of our brand. It stands for everything we are capable of at Audi. Our aim was to get as close as possible to the perfect automobile.”

With its design the A8 represents a new step on Audi’s route towards being an unmistakable signature brand. A particular feature of the Audi A8 are the LED headlights, which not only increase efficiency and safety, but also give the sedan a one-of-a-kind appearance. Furthermore, the lightweight expertise in the brand’s new top-of-the-range model was consistently advanced and raised to cutting-edge technological standards in order to counter the weight spiral.

As we wait for the cars, let’s have a look at the works of art selected to reflect Audi’s Art of Progress.

Ever wondered what is all about a major exhibition area at an international motor show?

If you have, here is all you may want to know about AUDI’s 6,000 square metres display designed to present 34 Audi of all sorts and to celebrate the 100^th anniversary of the company.

The Audi stand at the IAA will be “Bright White and with a Big Heart” says the company which is announcing five world premieres, including what it describes as insights into electric mobility of tomorrow.

Audi S5 Sportback debuts in Frankfurt

To build it they will use 230 metric tons of steel, 560 square meters of glass, 67 kilometers of electric cable. Some 300 fitters will work 25 days to assemble the “installation” (a work of art) downloaded from 90 trucks

The result of their work will be a gleaming white stand - 6,000 square meters in size (4,000 at ground level and 2,000 one storey up) - with a dazzling design to showcase 34 perfectly situated Audi vehicles. The Audi stand spans 86 meters in length and 46 meters in width. At the center of the stand there is a huge heart show-casing key Audi innovations such as TDI technology, lightweight design/construction, and Audi history. A chrome-polished R8 will get visitors’ hearts pumping even faster.

Through the press and public day it will be the work place for 55 Audi employees as well as 85 event hostesses/hosts trained and prepared to provide details to all interested visitors.

This puts each and every one of the 34 exhibition vehicles in the best possible light. Audi’s trade-show specialists begin planning the configuration of spotlights months in advance and down to the millimeter so that no unwelcome reflections arise and that every perfectly positioned Audi’s colors and contours are perfectly accentuated.

The same applies to the stand’s steel structures, which weigh many tons and are precisely positioned by surveyors who use laser measurements. Everything must be 100 percent perfect. This is due to reasons of not only time but also safety: some 750,000 people are expected to visit the 2009 IAA! Stands must therefore be indisputably sound in design and execution.

Audi says it had managed to execute a trade-show strategy which costs far less than that of its strategic competitors. A considerable amount of the materials Audi uses at a trade show, for example, will not simply be discarded, but rather re-used at future automotive exhibitions. It could be said that Audi relies on a modular trade-show framework - an assembly concept of sorts.

Audi’s IAA Stand: Specs and Facts

6,000 square meters of overall floor space

4,000 m² on ground floor; 900 m² of elevated surfaces/ceilings

2,000 m² upper floor

34 exhibition vehicles (5 of them world premieres)

2 vehicle lounges (quattro Lounge: 162 m², A5 Sportback Lounge: 85 m²)

3 catered lounges (309 m² altogether) with 150 seats

12 months of planning; 55,000 hours of planning

90 truck loads

300 people on set-up team

24/7 set-up

25 days of setting-up

560 m² glass façade

230 metric tons of steel

67 km of cables

39 metric tons suspended from the Hall’s ceiling

8.45 meters: height of the lighting truss’s lower edge

3 km of truss crossbeams

1,400 spotlights

2,000 KW power output

Highlight LED: 14 meters wide and up to 4.70 m high

Highlight LED with 2,101,248 Surface-Mount Devices (pixels)

Heart of Audi: 40 meters long and up to 10 m wide

Heart of Audi with approx. 1,500 LED panels (á 16×16 LED points)

19 different exhibits, incl. 2 cutaway engines

Various floor coverings: laminate, genuine wood veneer, aluminum, anodized-aluminum panels, concrete scrap, glass, carpet

95 meters of leather-covered seating in Heart of Audi; 7 staircases

25 offices and conference rooms

16 climate-control units

85 event hostesses/hosts

55 Audi employees.

PEUGEOT RCZ

Back from holidays, I am facing great difficulties sitting back to my desk and go through the news to report, possibly in a sensible order. The sun is hot, the wind is fresh,  the sky is blue, the air is clean. Outside. What am I doing in my hole with a keypad and a monitor challenging me?

In addition, there is too much to report but nothing new to make “the news”. It is business as usual. Read the rest of this entry »

An Embarassing Comparison?

When I received the first set of official pictures of the Audi A5 Sportback, the first thought that came to my mind was how far (or, indeed, how close) the new “5 door coupé” from Audi  is from the new Porsche Panamera. The two cars are very different in many ways, starting from their selling prices to their fuel consumption and performance via their overall dimensions. You cannot compare them when the time comes to buy one.

Yet, they have a lot in common. They are both luxury cars, they both fit in the new trend of  “dynamic, coupé-like, four seater, authoban-cruisers” with that fastback design and rear hatch. Read the rest of this entry »

The Audi rush to leadership in the luxury car segment is giving BMW no time for pause.

Here is the beautiful Audi A5 Cabriolet. A flagship with comfortable accomodotin for four (fair for five) that is challenging all rival in its class and above that. Inded, for those who want more popwer and look Audi also the S5 Cabriolet to offer.

Here again, please enjoyd the view. For more info and comments I shall be back soon.

Click on images below for photo gallery.

Audi introduces the R25, the latest prototype in its legendary race- car line-up.

Read the rest of this entry »

Comes November 20^th and we will know the winner of the 5^th Design Challenge.

Nine Southern California design studios of the top carmakers have presented their own concept and design of what the Race Car of the future will be in 2025.

The Design Challenge is held within the frame of the Los Angeles Auto Show that opens its gate to the public on November 21^st.

This year theme for the challenge was to «Visualize Auto Racing in the Year 2025» along the following guidelines: «Today’s race cars have ground-breaking technology to improve speed, power, performance and safety but what a difference 17 years into the future can make. Imagine race cars that go beyond the expectations and challenges of racing today, such as never needing to stop for re-fuelling or collision avoidance assistance technology for enhanced safety».

According to Chuck Pelly, director of Design Los Angeles and partner in The Design Academy, Inc. «Automotive designers have always been fascinated with Motor Sports and this year’s Design Challenge has provided them with the opportunity to use their creative talent to look at these cars with new eyes, using innovative technologies and approaches”.

Works by Audi, BMW, GM, Honda, Mazda, Mitsubishi, Mercedes-Benz, Toyota and Volkswagen are pitted against each other to showcase their talents and further explore new ideas in automotive design.

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Entries will be judged by Tom Matano of San Francisco’s Academy of Art University, Imre Molner of Detroit’s College for Creative Studies and Stewart Reed of Pasadena’s Art Center College of Design. Daniel Simon, an established car designer and founder of Cosmic Motors, is the special guest judge this year. Simon began his design career at Volkswagen and recently published his first book: Cosmic Motors-Spaceships, Cars and Pilots of Another Galaxy. His book seems to have suggested the theme of this year challenge and the flavour of some of the works presented, whereas other works have inspired themselves to the superlative illustration technique of Syd Mead.

Starting today I am sharing with you their works. One per day. And in alphabetic order. Go to AUDI R25.