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By Giancarlo Perini ©

Mercedes-Benz Concept Style Coupé

The world is getting smaller and smaller and a new première cannot take just in one place at a time.

Here again we go for a world première in Beijing (for the opening motor show) and a preview in Los Angeles at a radically different happening. A meeting of art and culture that Mercedes-Benz did not want to miss.

Here is the rather realistic “show-car” announcing what the next sporty premium compact from Mercedes-Benz looks like. Take off the usual “show-purpose bright and plush” make up and you have the sleek four-door, four seater Mercedes CLA (or B) that is in the pipeline for 2013.

Mercedes-Benz Concept Style Coupé

Its official name is “Mercedes-Benz” Concept Style Coupé and its first official description is “the style rebel”. This suggests it is a revolutionary member of the family. Indeed the Style Coupé is the long due reaction to the intense attacks from Audi and BMW in a segment that is going to grow through downsizing. Mercedes-Benz new weapon is going to place the company in the centre of the field for style and emotion and you need not to have prophetic skill to anticipate that this “Style Coupe” will be an outstanding winner, if its style, character and dynamic force are not diluted on its way to regular production.

Mercedes-Benz Concept Style Coupé

Gorden Wagener, head of Design at Mercedes-Benz, is in charge and I am sure he will fight to death to preserve this milestone to the return to the front font.

Gorden says that “The Concept Style Coupé is almost production-standard” and that “it sets a new benchmark for avant-garde design in the executive segment”, “Its breathtaking proportions, sinewy fluid surfaces and sculptural lines are the physical expression of our dynamic design idiom.”

Mercedes-Benz Concept Style Coupé

He has Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars, on his side.

He believes that “the Concept Style Coupé is expressive and powerful in its design” and is fully committing his company to it. “This is the model against which sporty vehicles in the executive segment will have to measure themselves in future.”

Mercedes-Benz does not publish the overall dimensions of its latest entry but considering that the wheels are 20 inches and the turbocharged, four-cylinder, petrol engine produce 155 kW (211 HP) one might see this as the little brother of the CLS.

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