Auto Design

Different designers have different approach to communication, publicity and image.

Even before starting his new Corvette ZR1 Mantide, Jason Castriota, designed and organised a massive communication campaign banking on internet, video-clip and photo shooting. By the time the Mantide was ready for its unveling everyone knew about it.

On the contrary Ercole and Paolo Spada entirely focused on what they love most: car design. They did not care much about marketing, public relations, photo shooting et all. When it was first unveiled in Monte Carlo last year only those belonging to the inner circles of design had heard about it, via internet of course. Than came the printed press.

Through the months passed since that unveiling, it has emerged that the Spada Codatronca is not the easiest car to photograph and based on the pictures that have appeared so far it was easy to either love or hate the car.

Time had come for the Spada to realize that someone had to look at the Codatronca with the eyes of a photographer and they have organised a photo shooting (and many hours of photoshop, or a similar software) , to present their very special Corvette ZR1 in a different perspective. Obviously the growing rivality between the Codatronca and Mantide is playing a role. For the good of car designers and the public.

Here, I am glad to be the first to offer you a selection of “different perpectives” of the Spada Codatronca. Well I would b, if only we could manage to get Flickr work as it is intended to. Come back until the link to the photo gallery works all right. Thank you

Complete Photo Gallery: