Auto Design

At this anniversary Concorso d’Eleganza Villa d’Este, the BMW Group will itself be celebrating a rather special birthday: it was 80 years ago that BMW produced its very first automobile. “The past 80 years have shown the high status that BMW accords to design and style. The same applies to the Concorso d’Eleganza Villa d’Este. And that is not least of all why are a perfect fit,” says Karl Baumer, Director of BMW Group Classic and Chairman of the Concorso
When BMW looks back on its 80-year tradition of car manufacturing at this year’s Concorso, visitors can expect to set eyes on some stunning beauties on wheels. Among the models on show will be a BMW 303, the first Bavarian car to sport the kidney-shaped radiator grille, and an example of the BMW 502, which entered the motoring history books as the so-called “baroque angel”. Models dating back to the 1960s, such as the BMW 2002, and the cars that established the BMW model series in the 1970s will also rank among the exhibits. As a special highlight, BMW will be presenting all its legendary roadsters of the last 75 years: from the 315/1 and 319/1 to the 328 and 507, all the way to the Z1, Z3 and Z8 – plus the latest addition to the family, the new BMW Z4.