DR – Youngest Italian manufacturer goes to Geneva.

Automotive Design, Car Design, Car Styling, Chinese Cars, Designers, Italian Cars, Motor Shows, Schools, Show cars, Sports Cars, Tuned for the road Add comments

   

DR the youngest and most dynamic Italian car manufacturer, after attending the “home” motor show here in Italy, is moving outside the national boundary to exhibit its latest model. This is simply called DR2 and joins a range that already includes the DR 5 SUV, the DR1 city car. The DR2 is a 3.7 metres long “B” segment all-round family car.

DR is a registered Italian carmaker that assembles its vehicles (currently at the rate of some 10,000 units per year) from platform and components mostly imported from the Chinese carmaker Chery and engines coming from either Chery or Fiat Powertrain Technology.

DR will attract attention also from those who are in market for exciting sports cars as well. In a dedicated “Gallery”, the company will present three quarter scale models of a powerful sports car designed by the students of the renowned Istituto Europeo di Design base in Torino. The three models are the top three selected from thirteen and the selected one will be converted into a full-scale model for the Bologna Motor Show late this year.

The theoretical package of the DR Sport car is typical of a Hill-Climb racing car, with a powerful V8 mounted mid.-ship on the rear axle.
The three projects are called Action, Spirit and Soul.

DR ACTION by Stefano CORNETTO and Taekun CHOI.

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DR SOUL  by Jorge Andres PINILLA FONSECA and

Jorge Eduardo MANZANO MELÉNDEZ

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DR SPIRIT by Pablo Agustin PEREZ / Siddharth DURBHAKULA

  • scorpione

    DR2 is a slightly modified Bertone design for Chery, I believe. Would this mean that Bertone gets a royalty payment for each vehicle built, or was there a one-time payment made in past for the origninal design commission? Is there a standard practice in cases such as this?

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  • Armando C

    Eso es todo primate…Felicidades! Me gustaría ver la parte delantera para tener una idea completa. No se aprecia muy bien por el contraste de la foto la parte central trasera ¿Es faro, escape o ambas?

    El aspecto de la parte trasera y el nombre “Soul” me remiten a una máquina con capacidad no menor a 400 hp y una docena de válvulas…al estilo de Charger en su época dorada.

    Debo decir que los espejos laterales del Action se ven muy originales!

  • http://autodesign.socialblog.us Giancarlo Perini

    Scorpione, the DR2 is indeed a Chery A1. I do not know what’s going on between Chery, DR and the European/Italian agencies responsible for type approval. The DR company is another Italian mystery, in my opinion. Let’s wait and see how it develops.

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