Auto Design

In Singapore, late last month, the Pininfarina Sintesi concept-car unveiled last March at the Geneva Motor Show has been selected for “Red dot Award” among a selection of 1900 design concepts from 48 Nations.

The Pininfarina Concept-car has been elected for its innovative technology and Pininfarina vision of the car of the future. The international jury quoted: “for the excellent quality of its design and the outstanding innovation of its technological content”.

Although aesthetics were not the priority of the project, nor the aim of the design, the Sintesi was carefully designed to meet its targets and to properly represent the beauty of its innovative technology. Key feature of the design is the harmony between interior and exterior in a design that dress-up the technique: a combination of fuel cells, drive train components and batteries, on one side; as well as the set requirements for space and safety. Driver and passenger are at the centre of the future automotive scenarios, and the car itself – conceived as part of a network of interconnected vehicles with an artificial intelligence of its own engineered to interact with similar cars and the surrounding environment.

Paolo Pininfarina, president of the Pininfarina group was very pleased with the award that pays homage to the wok of the late Andrea Pininfarina, commented: “The Sintesi is a genuine laboratory on wheels and the red dot award acknowledges the ability of our design team to set new quality standards for itself, start again from a clean sheet and tackle the challenge of creating something with completely new heart, muscles and brain. Something that is extraordinary and futuristic by today’s criteria but destined to become the norm in future”.

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