Some 2500 participants from all over the world have entered the 5th Peugeot Design Contest, launched on the occasion of the Beijing Motor Show last April. Design enthusiasts, students and professional were challenged with the theme: “Imagine the Peugeot of the metropolises of tomorrow!”.
The briefing was: Create a Concept Car which is designed to evolve within the cities of the future, whilst retaining the key values of the 21st century. The projects should bear Peugeot’s stylistic codes and must contain the following four aspects included in this design competition: environmental awareness, social harmony, interactive mobility and economic efficiency.”
They were given a relatively short three-months time to submit their ideas and yet hundreds and hundreds of them submitted, via internet only, ideas of all sorts in two dimensional format. The rules called for still renderings (up to 5) a verbal description of the concept and a video animation.
The competition has entered into its second phase, following the selection by Peugeot experts of the top 30 projects now published at www.peugeot.com. The public at large (that is you!), and a selected panel of motoring writers, is now called to vote for the best 10 finalists within the deadline of September 15. Well, this is not perfectly clear.
Indeed the rules say: “Following an analysis of the votes, the PEUGEOT judging panel, consisting of PEUGEOT members of staff who are experienced in the domain of automobile design, a representative from MICROSOFT and chaired by Jean Philippe Collin, Managing Director of Peugeot, will make a list of the 10 selected designs..”
This means that your vote will be considered, but the Panel is the one that indeed make the choice, so that entrants with most friends on internet get an unfair advantage.
Between 16 September and 30 September 2008, the 10 finalist projects selected by the Peugeot judging panel will be posted online between 16 September and 30 September 2008 and again the panel will select the winner of the gold medal as well as those deserving the silver and bronze medals.
According to Peugeot the theme of this fifth edition has inspired the entrants to envisage a form of urban mobility that’s more versatile, more practical, more economic, but also more fun and more individual. There should have been 30 of such projects to choose form but only 29 could be published as one entrant has reportedly failed to grant the organisers the required copyright.
The projects published reflect the different cultural inputs from the global society that internet is contributing to form. From the simplicity of the Indian “Globe” project to the complexity and sophistication of the German “Rugir” project.