BMW WANTS TO IMPRESS RUSSIA.
Automotive Design, BMW, Car Design, Car Styling, Cars, Events and Seminars, German Cars Add comments 
After China, BMW wants to conquer Russia and be “the” premium car makers there. This is what I understand after seeing this news on the web at The Cool Hunter online magazine.
Obviously, to make a very strong (and possibly good) impression on the emerging Russian capitalists BMW has spared no fantasy, guts and courage to create a monument (though temporary) monument to its new and soon-to-be-launched flagship. The 7 series.
Right at the world-famous Red Square, cosmopolitan Russian and tourists have been able to watch the strip-teasing of the new 7 series, placed in a gigantic Hour-Glass and covered by some 200 thousand of balls. When the balls fall in the lower part the new 7 series were revealed.
“Placement” is not a new world in the car business when marketing, advertising and sales are the games but, after a series of 007 James Bond movies, this is opening a new frontier.
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